Winners Gallery
What makes a Content Marketing Award entry wow the judges? Read about the creative, the execution, and the results from these previous finalists and winners.
2023 WINNER: PROJECT OF THE YEAR
The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year winner turned long-form storytelling into big results. Read more.
2023 WINNER: B2C CONTENT MARKETER OF THE YEAR
How One Content Leader Launched a 150-Year Old Brand Into the Modern Era
R. Ethan Braden revamped Purdue University’s old-fashioned comms team to enchant audiences with captivating content – and doubled the school’s commitment to marketing. Here’s a look at his content approach – and why he’s the 2023 B2C Content Marketer of the Year. Read more.
2023 WINNER: B2B CONTENT MARKETER OF THE YEAR
How Content Helped ServiceNow Grow From Startup to Global Brand
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that. Read more.
2023 FINALIST: PROJECT OF THE YEAR
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list. Read more.
2023 FINALIST: PROJECT OF THE YEAR
How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign. Read more.
2023 FINALIST: PROJECT OF THE YEAR
How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing. Read more.
2023 FINALIST: B2C CONTENT MARKETER OF THE YEAR
How The Humane Society Makes Emotional Connections Through Print and Digital Content
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen. Read more.
2023 FINALIST: B2B CONTENT MARKETER OF THE YEAR
How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist. Read more.
2023 FINALIST: B2B CONTENT MARKETER OF THE YEAR
The Career-Guiding Question McKinsey’s Publishing Lead Always Asks
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod. Read more.