Winners Gallery
What makes a Content Marketing Award entry wow the judges? Read about the creative, the execution, and the results from these previous winners.
2024 WINNER: BEST CONTENT STRATEGY
How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list. Read more.
2024 WINNER: BEST PODCAST/AUDIO SERIES
Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be. Read more.
2024 WINNER: B2B BRANDED CONTENT CAMPAIGN OF THE YEAR
How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content
What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here’s the story of how she did it. Read more.
2024 WINNER: BEST CONTENT-DRIVEN WEBSITE
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line. Read more.
2024 WINNER: PROJECT OF THE YEAR
How Salesforce Blazed Award-Winning Content Trail for Sales Pros
Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap. Read more.
2023 WINNER: PROJECT OF THE YEAR
The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year winner turned long-form storytelling into big results. Read more.
2023 WINNER: B2C CONTENT MARKETER OF THE YEAR
How One Content Leader Launched a 150-Year Old Brand Into the Modern Era
R. Ethan Braden revamped Purdue University’s old-fashioned comms team to enchant audiences with captivating content – and doubled the school’s commitment to marketing. Here’s a look at his content approach – and why he’s the 2023 B2C Content Marketer of the Year. Read more.
2023 WINNER: B2B CONTENT MARKETER OF THE YEAR
How Content Helped ServiceNow Grow From Startup to Global Brand
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that. Read more.