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Entry Guidelines

How to Enter

All entries must be submitted online. Follow these steps for a smooth submission process:

STEP 1: Create an Account – Register in the awards platform here. If you’ve submitted an entry in the past, simply log in to your existing account (and use the Lost Password option if needed).

STEP 2: Select Your Category – We recommend reviewing the categories here before you get started. Want to enter the same project in multiple categories? You’ll have the option to duplicate your entry form for additional categories.

STEP 3: Complete the Entry Form – Be prepared to provide the following:

  • Summary (required) – Explain the goals, audience, strategy, and execution of your program
  • Performance (required) – Detail with metrics how your program achieved its goals
  • Supporting Attachments (optional) – Upload any files or links that support your summary & performance statements

STEP 4: Pay the Entry Fee – See below for the complete list of fees and deadlines.

STEP 5: Mail Samples (Print Categories Only) – Mail three (3) identical samples for each print category the project is submitted into. See mailing address and instructions here.

Deadlines and Fees

Entry Fee
May 31, 2024
$399 per entry

Note: There is an additional $399 fee for Agency of the Year entries.

Entries are considered pending until payment is made in full.

Visa, MasterCard, and American Express are accepted online. If you are unable to pay by credit card, please email [email protected] for ACH/Wire payment instructions.

All entry fees are final and non-refundable.


The Content Marketing Awards are open to all agencies, companies, organizations, and institutions involved in producing content marketing, in print or digital form, for internal or external audiences, but not those created by Content Marketing Institute or any Content Marketing Awards sponsors.

Entries may originate from any country.

Entries must have been created in the calendar year 2023 to qualify for the 2024 awards. If entries were created in 2022 but not “published” or distributed until 2023, they still qualify.

Judging Criteria

Judges are chosen on the basis of their experience in the field of content marketing and their ability to fairly evaluate the entries. Each entry is evaluated on how well it fulfills its goal or mission and on the quality of the product, including editorial and design.

Your entry will catch the judges’ attention if you…

  • Choose the most relevant category. With 60+ categories available, take time to review the list and select the one that best fits your work.
  • Focus on content marketing. Show us how you created and distributed valuable, consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 
  • Tell your story well. The more details you provide about your strategy and process, the better we can evaluate your entry. 
  • Support your entry with data. Include any supporting documentation on how your submission increased subscribers, sales, or met other goals. 

What does it take to rise to the top?
Take a look at our Winners Gallery for profiles of 2023 finalists and winners.

Print Categories

For entries in print categories, you must mail three (3) identical samples for each print category the project is submitted into. Please print your confirmation email and attach it to the back of each sample.

Send materials to:
CMI – Content Marketing Awards
Attn: Kim Borden
17511 Chatfield Avenue
Cleveland, OH 44111

Important notes:
Samples must be received by June 7, 2024. Entries are considered pending until samples are reviewed and marked received.

Material will not be returned. Do not send original artwork.

Mailing/shipping costs and handling fees are at the entrant’s expense.

For international entries, we suggest you send your material either by airmail or a courier service that will deliver directly to the address listed. To expedite your package through customs, please affix a label or use bold lettering to mark the outside of the package with “Contest Material. No Commercial Value.”