Award Categories

 

Distinguished Award

Content Marketing Agency of the Year

Presented to two agencies, one agency with less than 100 employees, and one agency with 100+ employees.


Presented to the agency that has distinguished itself by creating content marketing that serves as a showcase for the entire industry, announced at Content Marketing World 2016. The Agency of the Year recognition by the Content Marketing Institute is, perhaps, the greatest award honor a content marketing agency can achieve. The judges look at the agency’s projects and performance over the past year, as well as the innovation behind consistent multi-platform publishing. To qualify for Agency of the Year, you must submit at least one project submission and complete the agency nomination information on the entry form. There is a $250 fee to nominate your agency.
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STRATEGY

1.  Content Marketing Launch of the Year

New product or publication drew immediate attention that has translated into positive results that you can demonstrate.


Sometime in the previous 12-18 months, you’ve launched a new content marketing program. That program could be a custom print magazine, an enewsletter, a podcast, a blog, an online magazine (you get the idea). And guess what? It’s been pretty successful and you’ve seen some positive results.
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2.  Best Content Marketing Program

Having a documented strategy for your content marketing is key. How good is yours? We’d like to see.


Your organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform you chose, your distribution strategy and the results you’ve seen.
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3.  Best Content Marketing Multi-Year Program

Having a documented multi-year strategy for your content marketing is key. How good is yours? We’d like to see.


Your organization had a very particular problem that you believe could be solved through content marketing. Please tell us the overall goal of the multi-year program, the audience you targeted, the platform you chose, your distribution strategy and the results you’ve seen.
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4.  Best Marketing Automation in Content Marketing

Use of a marketing automation tool to deliver relevant content and nurture your leads/subscribers.


You used one or more marketing automation tools to deliver relevant content and nurture your leads/subscribers. Describe how the effort worked, how much it has saved, what it has achieved, and what else it has freed your marketing staff up to achieve.
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5.  Highest Conversion Response from a Content Program

Your effort was so effective, all your CMO could say was “wow.” 


Well, what were the results, and what was the secret? Was it the content, was it the distribution, was it the timing—and how might others convert your personal content marketing jackpot into an industry best practice?
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6.  Highest Subscriber Growth

Year after year, you’ve had outstanding subscriber growth through email, print, and/or social channels. 


This despite more and more competition from other content marketers. Tell us: How exactly have you pulled it off? And what might others learn from your example?
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7.  Most Innovative Content Distribution Strategy

Your ideas might have been orthodox, but you found new channels to drive growth. 


Your content is what it is. But you found new channels to drive growth in subscribers and engagement. How did you succeed where so many of your colleagues have failed, by getting your content in front of the right people at the right time via the right vehicle or media platform?
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8.  Native Advertising/Sponsored Content as part of a Content Marketing Program

The ongoing placement of content in a media publication (paid), but part of your overall content marketing strategy. 


You pay for on­going or one­time placement in a mainstream or trade media, and you’ve gotten dramatic results. Do tell: Take us from concept to content ­creation to publication. And how does the native advertising effort support your overall content marketing strategy
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9.  Content Marketing ROI/Measurement Program

You achieved a content marketing goal—and you proved it. 


Take us through it: How did you identify a measurable goal, what did you do to achieve it, how did you know you’d achieved it, and how did you package your happy results so that management fully appreciated it?
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10.  Best Integration of Mobile Devices in a Content Marketing Program

It’s all about mobile these days, and as a content marketer, you are too. 


It’s all about mobile these days, and as a content marketer, you are too. Show us how you have more than adapted to the mobile world—you’ve put mobile to work to advance your content strategy in ways that wouldn’t have been possible when your audience was computer-­bound.
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11.  In-Person (Event) Content Marketing Strategy

For an outstanding one-time or a series of in-person events run by your brand. 


Sometimes you need to press the flesh, let your audience look you in the eye and hear the sound of your voice. You need to invite people to a brand­-sponsored event, or a series of them. So tell us: How did you meet ’em, and how did you get ’em?
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12.  Agency/Client Content Marketing Partnership

Where one leaves off, the other takes up. It’s a professional marriage made in heaven. 


Where one leaves off, the other takes up. It’s a professional marriage made in heaven. And as with all marriages, it’s not just magic chemistry that makes for productive harmony—it’s hard work, candid communication, and even occasional conflict. How do you two pull it off?
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13.  Best Content Strategy

The setup and approach is what made your content project to be discoverable, reusable, reconfigurable and adaptable. 


It required a lot of forethought, and painstaking planning. So, how did it turn out? What did you learn from the process that will make all your marketing more intelligent?
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14.  Integrated Content Marketing Program (Print/Digital Integration)

Print complements the digital, and the digital amplifies the print. 


We’re long past merely dumping print copy online, and we know how to use a print following to create an online community. Now it’s a question of who’s achieving it most efficiently and getting the best results. If you think that’s you, make your case!
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15.  Paid Advertising/Content Marketing Integration

How innovative are you at amplifying your content through paid placement? Prove it! 


You’re not dogmatic about content marketing—you’re pragmatic, and strategic, and you’ve become adept at amplifying your content through paid placement. You know when advertising works, when pure content is best, and how each feeds the other. Share your thinking, and explain your approach.
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16.  Best Branded Content Campaign

The best short-term story-driven campaign to accomplish a particular marketing objective. 


This could be one piece of content or multiple pieces of content around a particular idea, and the brand or brand’s products and services can be a part of the content itself (unlike most content marketing initiatives).
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DISTRIBUTION

 

Social Media

17.  Best E-newsletter

Delivering email subscribers compelling content via the email channel. 


It’s an old vehicle, but it runs. That’s because you deliver stuff that people like to get (but might not remember to come to you for out of the blue). Clearly, your combination of information, voice, format and frequency works for your loyal and growing audience. Tell us how, and why.
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18.  Best Integrated Use of Social Media in Content Marketing

Wow! Your content is so good it deserves to be on multiple social channels…at once…and integrated.


Everybody uses social, but so few use it well—and you use it beautifully, to place your brand at the integrated center of the kinds of conversations that lead to products flying off shelves and services being used. Tell us your secrets, and show your content marketing colleagues the way.
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19.  Best Use of Facebook for Content Marketing

The creation of consistent textual or visual content specific to one or multiple business Facebook pages, as well as an engaged user base. 


Through textual or visual content, you contributed to a Facebook page—or more than one— that truly engaged users. What was the nature of the content, how did you deploy it, how did your users respond, and how do you interact with them once they did?
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20.  Best Use of LinkedIn/SlideShare in Content Marketing

The creation of consistent content specific to one or multiple business LinkedIn/SlideShare pages, as well as an engaged user base. 


You made consistent content for one or more LinkedIn/Slideshare pages, and you got results, in the form of engaged users. What was the nature of the content, what made LinkedIn/Slideshare the best platform, and what was the secret to making the platform work for you?
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21.  Best Use of Twitter in Content Marketing

The creation of consistent content specific to one or multiple business Twitter accounts, as well as an engaged user base. 


You tweeted consistently, creatively, constructively or even combatively. Whatever you did, it got you more followers from your target demographic. They engaged meaningfully with your brand, and spread your links all over the Twittersphere. So: What did you do that all your content marketing competitors didn’t?
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22.  Best Use of Video/YouTube/Vimeo in Content Marketing

The creation of consistent video content to one or multiple business YouTube/Vimeo/Video accounts, as well as an engaged user base. 


In a vast ocean of video content, your users found little you, on YouTube or Vimeo, and for a moment ignored everything else, shared it with their friends and admired your brand for making it. Congratulations. Now tell us how you pulled that off!
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23.  Best Use of Visual Social Media in Content Marketing

The creation of consistent visual content specific to one or multiple business social media accounts, as well as an engaged user base. 


Through textual or visual content, you contributed to a social media page—or more than one— that truly engaged users. What was the nature of the content, how did you deploy it, how did your users respond, and how do you interact with them once they did?
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24.  Best Corporate Blog

A consistent employee/corporate blog showcasing topics critically relevant and important to your target audience. *Must submit a minimum of three (3) consecutive blog entries. 


Corporate blog: the very words turn people off. Yet your corporate blog turns people on, because it’s consistent, relevant and personally compelling to your target audience. Exactly what is it about your corporate or employee blog that’s attracts, rather than repels? Please show, and tell.
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25.  Best Blog Post

This single blog entry shows how a well-written blog can humanize a leader or an organization, get a point across spontaneously and quickly, or create a fruitful dialogue with key constituents. 


This single blog entry shows how a well­written blog can humanize a leader or an organization, get a point across spontaneously and quickly, or create a fruitful dialogue with key constituents. This post is an exemplar of style and substance. And you’ll show us how the readers responded.
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26.  Best Multi-Author Blog

A consistent corporate blog, but executed by more than 5 different internal and/or external sources/influencers. *Must submit a minimum of three (3) consecutive blog entries. 


Your blog offers consistent communication from a chorus of voices. More than five different influencers from inside or outside your organization contribute to this rolling roundtable, which keeps your constituents informed and engaged. How do you choose your bloggers, and how to you steer them straight?
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27.  Best Topic-Specific Blog

This blog helped focus an audience around a subject of mutual interest to the organization and its constituents. *Must submit a minimum of three (3) consecutive blog entries. 


You’re not entertaining the whole world with this blog. You’re just owning one subject of mutual interest to your organization and its constituents. You have to choose the topic precisely, stick to it with discipline and explore it with imagination. How have you done it and with what results?
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28.  Best Podcast/Audio Series

A regular series leveraging audio, radio or iTunes that focuses on a particular topic. *Submit either the entire podcast series, or a minimum of three (3) consecutive podcast episodes. 


You’ve created a regular series of audio content that focuses on a topic of mutual interest to your organization and its constituencies. It’s consistent, relevant and personally compelling enough that people listen, and engage. Your colleagues want to know: What’s your secret?
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29.  Best Infographic (one-time)

A picture is worth a thousand words, and when you’re trying to convey statistics, facts and figures, it could be worth more than that. 


Sometimes only an infographic can make an abstract idea concrete, an complex concept simple, a disagreeable fact incontrovertible. You created an infographic like that. You made a picture that might have been worth more than a thousand words—or dollars. Show us!
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30.  Best Infographic Series

A picture is worth a thousand words, and a strategic series of pictures can educate audiences. 


Sometimes marketing isn’t enough. Sometimes education must be done. And when you have a lot to get across, sometimes an infographic series is the best way to do it. If you’ve used three or more infographics to lead your audience down a single road, show us the way, too.
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31.  Best Use of Content Curation

You didn’t reinvent the wheel, but you used it in an effective new way. 


You consistently take the best content from around the industry and create something inherently valuable for your readers. Whether you curate from the media, from bloggers, or possibly even your own sources, tell us how you did it.
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32.  Best Mobile App/Utility

Jay Baer calls this form of content marketing “Youtility,” and you’ve done it. You nailed it with the right combination of text, graphics, and interactivity. 


“Youtility,” Jay Baer calls it; and you did it. More than providing content your readers wanted, you became the content your audience didn’t know they needed. Tell us how you went about it and what the app achieved for your brand.
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33.  Best Content-Driven Website

Your website exudes amazing storytelling…entertaining, informative, emotionally compelling… 


People almost hesitate to visit your website, because they know how hard it is to leave. Like a friendly neighborhood tavern, your site is buzzing with emotionally engaging storytelling, relevant conversation, intelligent debates, and even useful advice. How did you build this, and how do you keep it up?
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34.  Best Motivational Video or Video Series

This video moves audiences to take action.  


The best thing about video is its power to elicit emotions. But content marketers must do more than bring out emotions—they need to harness them to make their audiences act. From concept to creation, how did you make a video or a video series that made people move?
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35.  Best Topic-Specific Video as Part of a Content Marketing Program

A video that made an important point to a key audience.  


Sometimes the key to content marketing is not to overreach. One message, via one medium to one audience: That was your simple plan with this video, and the video hit its mark. What was your thinking, what did you produce, and what results did the video achieve?
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36.  Best Short Form Video or Video Series as Part of a Content Marketing Program

Videos one minute or less in length.  


It often takes more time to write a poem than a story. It often takes more thought to create a short video than an epic. How did you decide that short­form fit this subject, and what were the results that proved you were right?
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37.  Best Content Marketing Video Series

This video series delivers real substance to audiences who need it.  


The only thing better than a stunning standalone video is a series of them. But how do you sustain interest, even after your audience begins to sense your strategy? You know, because you did it, and the video series you created made an impact. Show us, and tell us how.
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38.  Best Transportation (Air/Auto/Rail/Ship) Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


All of the elements of editorial and design come together to achieve the communication goals in this transportation industry pub. Your publication is simultaneously tailored to its strategic purpose, and your specific audience. Tell us your publication’s goals and show us your achievement.
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39.  Association Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


All of the elements of editorial and design come together to achieve the communication goals in this association pub. Your publication is simultaneously tailored to its strategic purpose, and your specific audience. Tell us your publication’s goals and show us your achievement.
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40.  Technology Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


All of the elements of editorial and design come together to achieve the communication goals in this technology industry pub. Your publication is simultaneously tailored to its strategic purpose, and your specific audience. Tell us your publication’s goals and show us your achievement.
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41.  Manufacturing Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


All of the elements of editorial and design come together to achieve the communication goals in this manufacturing industry pub. Your publication is simultaneously tailored to its strategic purpose, and your specific audience. Tell us your publication’s goals and show us your achievement.
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42.  Financial Services Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


All of the elements of editorial and design come together to achieve the communication goals in this financial industry services pub. Your publication is simultaneously tailored to its strategic purpose, and your specific audience. Tell us your publication’s goals and show us your achievement.
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43.  Government Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


In government, it’s about more than content marketing; it’s about service. You’ve created a publication that at once serves your strategic goals and justifies the public funds that pay for its production. Show us the publication, and tell us how you made it work so well—for everyone.
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44.  Healthcare/Medical Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


Healthcare and medicine are among the most dramatic topics to build a publication around. That’s why being the best in this industry niche is so hard to do. But what you’ve created is a cut above—fascinating to read, and perfectly tailored to its strategic purpose and its specific audience.
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45.  Hospitality/Travel Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


Travel and hospitality offer great opportunities to for stunning photography and fascinating storytelling. You seize those opportunities, with a publication that’s at once fun to flip through, fascinating to read and perfectly tailored to its strategic purpose and its specific audience.
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46.  Nonprofit Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


Editing and designing a nonprofit publication is more than content marketing. It’s a calling. But if your publication is going to fulfill its worthy aims, you’ve must be sharply strategic in the editorial elements and pleasing in the design. Tell us your publication’s goals and show us what you’ve done.
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47.  Retail Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


All of the elements of editorial and design come together to maximize the communication goals in this industry niche. Your publication is simultaneously tailored to its strategic purpose, and your specific audience. Tell us your publication’s goals and show us your achievement.
More info

 

48.  School/University Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


Education is different, and an education publication must be, too. It must be more editorially rigorous and their design must exemplify the values of the institution it represents. Your publication measures up against the best, its strategic purpose aligning perfectly with its specific audience. Show, and tell.
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49.  Internal/Employee Publication

All of the elements of editorial and design come together to maximize the communication goals in this specific industry niche.  


All of the elements of editorial and design come together to maximize the communication goals in this industry niche. Your publication is simultaneously tailored to its strategic purpose, and your specific audience. Tell us your publication’s goals and show us your achievement.
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EDITORIAL 

50.  Best New Print Publication

You built it. And then distributed in print. And it worked. 


There is no day more exciting than the day you say, “Let’s start a new publication!” And no day more daunting than the next day, when you say, “Where do we begin?” Well, you built it. And distributed it. And it worked. Show us the publication, and tell us the story.
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51.  Best New Digital Publication

You built it. And they found you…online. 


When you’re inventing a digital publication from scratch, the editorial and design possibilities are endless. And that’s just the problem. Where do you begin? You figured it out—you created a compelling, engaging and tasteful digital publication that drew a crowd. Let’s see it!
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52.  Best Print Publication

All of the elements of editorial and design come together to maximize the communication goals in this print publication. 


All of the elements of editorial and design come together to achieve the communication goals in this print publication. Tell us your publication’s goals and show us your achievement.
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53.  Best Digital Publication

All of the elements of editorial and design come together to maximize the communication goals in this online publication. 


All of the elements of editorial and design come together to achieve the communication goals of this online publication. Tell us your publication’s goals and show us your achievement.
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54.  Best Feature Article – Print

From an engaging lead to a compelling conclusion—with lots of great content in between—this is a print article readers will rave about. 


It begins with an engaging lead, it ends with a compelling conclusion, and it’s packed with information, anecdotes and humanity in between. This is the kind of article that draws readers back to your publication time after time. Show us the article, and tell us what it achieved.
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55.  Best Feature Article – Digital

From an engaging lead to a compelling conclusion—with lots of great content in between—this is an online article readers will rave about. 


It begins with an engaging lead, it ends with a compelling conclusion, and it’s packed with information, anecdotes and humanity in between. This is the kind of article that draws readers back to your publication time after time. Show us the article, and tell us what it achieved.
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56.  Best Interview or Profile

You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they’ve had an intimate conversation with the subject. 


This isn’t a thumb­-sucker interview. You got your subject to share information that makes your readers’ eyebrows rise. They come away feeling they know another side of the person—or at least something they didn’t know before. Show us this piece!
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57.  Best Regularly Featured Column or Section

Issue after issue, this is the familiar “friend” readers can’t wait to turn to.


Issue after issue, this is the familiar friend that readers can’t wait to turn to, for regular updates, grounding editorial wisdom or a reliable chuckle. The regular section anchors the digital or print publication, giving your readers a place to go first, or something to savor last.
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58.  Best Series of Articles

Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.


This is sustained content marketing, and it does more than tell a story, it leads the reader on a journey—with you, to a strategic destination.
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59.  Best Overall Editorial – Print

From cover to cover, the content in your publication is so compelling readers will want to absorb every word. 


From cover to cover, the content in your publication is so compelling and the design so pleasing that readers will want to absorb every word, linger on every layout. Show your content marketing colleagues how it’s done—and tell us how you went about it.
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60.  Best Overall Editorial – Digital

The content in your publication is so compelling readers will want to absorb every word. 


The content in your publication is so compelling and the design so pleasing that readers will want to absorb every word, linger on every screen. Show your content marketing colleagues how digital publications are done—and tell us how you went about it.
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61.  Best Special Topic Issue

You engage your readers and achieve important informational goals in this issue of your publication that’s devoted to a special topic. 


You offer your audience a balanced diet of information. But occasionally you need to focus on a topic that’s important to your audience, and to you. You created a compelling issue of your publication on a single topic: Why, how—and with what results?
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62.  Best Annual Report

From the CEO letter to the last financial table, the content in your publication is so compelling readers will want to absorb every word. 


Producing any annual report is so much work, you might as well make it great. And you did. From the CEO letter to the last financial table, your AR is as easy to read as it was difficult to create. Show us your masterpiece, and get your reward.
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63.  Best Corporate Book

A corporate-sponsored print or digital book that has made a major impact on the business. 


Some communication goals, only a book will achieve. You created a corporate­sponsored print or digital book that made a major impact on the business. Let’s see it! And tell us a little about the decision to do a book, the process that created it and the impact it had.
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DESIGN 

64.  Best New Print Publication

Right out of the starting gate, the look of your new publication knocked readers’ socks off. 


You never get a second chance to make a first impression, and that’s okay with you, because this new publication knocked readers socks off right off the bat. Please, knock our socks off too—and explain the method behind your mad design genius.
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65.  Best New Digital Publication

Right out of the starting gate, the look of your new publication knocked readers’ socks off. 


You never get a second chance to make a first impression, and that’s okay with you, because this new digital publication knocked readers socks off right off the bat. Please, knock our socks off too—and explain the method behind your mad design genius.
More info

 

66.  Best Print Publication

The look and design of your print publication knocked readers’ socks off. 


Please, knock our socks off too — and explain the method behind your mad design genius in this print publication..
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67.  Best Digital Publication

The look and design of your digital publication knocked readers’ socks off. 


Please, knock our socks off too—and explain the method behind your mad design genius for this digital publication.
More info

 

68.  Best Cover – Print

They say you can’t judge a book by its cover, but who are we to listen to the masses? Tasteful, functional and attractive, this print design is a model for the business. 


How can a single print publication cover be at once arresting, tasteful and functional? Well, you answered that question with one of the best covers you’ve ever done. Show us that cover, and tell us how you managed to outdo yourself—and your design colleagues!
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69.  Best Cover – Digital

They say you can’t judge a book by its cover, but who are we to listen to the masses? Tasteful, functional and attractive, this digital design is a model for the business. 


How can a single digital publication cover be at once arresting, tasteful and functional? Well, you answered that question with one of the best covers you’ve ever done. Show us that cover, and tell us how you managed to outdo yourself—and your design colleagues!
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70.  Best Column or Section Design

Sections and columns are the unsung heroes of many publications. Your design approach gives them the distinction they deserve. 


Issue after issue, this is the familiar friend that readers can’t wait to turn to, for regular updates, grounding editorial wisdom or a reliable chuckle. How do you frame that section in a way that gives your readers a comforting place to flip to first, or retreat to last?
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71.  Best Feature Design

Your editor entrusted you to give a story an award-winning layout, and you’re never one to disappoint. 


Your editor entrusted you to give a good story a great layout, and you came through, with a treatment that dramatized the content but didn’t dominate it, that guided the reader along through deft use of composition, photography, illustration and typography. Let’s see it.
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72.  Best Infographic Design

A picture is worth a thousand words, and when you’re trying to convey statistics, facts and figures, it could be worth more than that. 


Sometimes only an infographic can make an abstract idea concrete, an complex concept simple, a disagreeable fact incontrovertible. You created an infographic like that. You made a picture that might have been worth more than a thousand words—or dollars. And you made it impossible not to absorb.
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73.  Best Use of Illustration

You know exactly when to call on the imagination of an artist to communicate important ideas. 


You know exactly when to call on the imagination of an artist to illustrate important ideas, and this was one time when idea plus art equaled communication. Show us the art it happen, and take us through the creative conversation that made.
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74.  Best Use of Photography

Your use of photography that’s integral to the feature makes for a stand-out spread or cover. 


The images communicate what the text can’t say, creating a context that surrounds the reader with new reality. How did you get these photographs, how did you edit them, how did you choose which would work best? Show us the pictures, and tell us the tale.
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75.  Best Overall Design – Print

Tasteful. Functional. Beautiful. With this magazine, you’ve outdone yourself—and everybody else. 


Tasteful. Beautiful. Functional. With this publication, you’ve outdone yourself—and everybody else. Show it to us. Tell us what you were trying to do with the design. Point out the unique elements. And tell us what impact the publication has had.
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76.  Best Overall Design – Digital

From concept to execution, from big picture to tiny details, you’ve created a website that truly captivates visitors. 


Tasteful. Beautiful. Functional. With this digital publication or website, you’ve outdone yourself—and everybody else. Show it to us. Tell us what you were trying to do with the design. Point out the unique elements. And tell us what impact the piece has had.
More info