It’s been a great week so far and the fun, learning, and friendship-making carries into today. But we’re getting ahead of ourselves. What was your favorite session from yesterday? What tweetable moment did you capture? Feel free to share your own favorite thoughts from yesterday and today with our community on Twitter by using our event hashtag, #CMWorld.
Now, let’s take a look back into some of our favorite quotable moments from Wednesday’s #CMWorld sessions:
There is no perfect content strategy…a content strategy is only as strong as it has the ability to evolve and change @CMIContent #CMWorld @Robert_Rose
— Jamie Gassmann (@JamieGassmann) September 29, 2021
Emotional-driven content makes us more loyal:
– 8x more likely to trust a company
– 7x more likely to purchase more
– 6x more likely to forgive a company’s mistakes
– @jgrozalsky
#CMWorld— Jeremy Bednarski (@JeremyBednarski) September 29, 2021
This right here… @annhandley #CMWorld pic.twitter.com/tNpCmeT96A
— Anh Nguyen (@AnhTNguyen) September 29, 2021
“Nobody knows how to do anything right now. Now’s the time to bring innovation. There’s no friction at all.
Bring it on.”
— Jessica Best (@bestofjess) September 29, 2021
“It’s not just the right thing to do. Promoting diversity, equity and inclusion is good business. As marketers, you have the ability to change people’s minds – use that power to tell stories in a diverse and inclusive way.” @TequiaBurt #CMWorld #DEI pic.twitter.com/YE0FZ5K90x
— Dan Martin #CMWorld (@DanW_Martin) September 29, 2021
“In engagement marketing strategy, meaningful interactions with your audience trump capturing emails.”
Love this real talk about engagement marketing, @AliOrlandoWert! #CMWorld— Michelle McCausland (@MLynnMcCausland) September 29, 2021
“Take unsubscribes personally. If you feel that personally about an unsubscribe, that’s a good thing. It’s a sign you should be doing it better.” @dshiao on email newsletter metrics #CMWorld
— Amy (@amylonghorn) September 29, 2021
“We are tired, looking for distraction and hungry for diversion. But this next generation is also fatigued by inauthenticity. We are all hungry for a good story. The story of what makes us human.” via @thekoreanvegan #CMWorld
— Content Marketing Institute (@CMIContent) September 29, 2021
You may not know you have a bias blind spot. 95% of cognition happens below the conscious level, says @movie_pundit. #CMWorld
— Lisa Dougherty ✨ #ContentTECH #CMWorld (@BrandLoveLLC) September 29, 2021
As always, @shafqatislam gets on the stage and speaks the truth. “It’s f-ing great to see you all here in person.” #CMWorld pic.twitter.com/nPrZ37M7PD
— Jenn VandeZande (@jennvzande) September 29, 2021
“When it comes to content marketing, broad is flawed” @jaybaer @CMIContent #CMWorld
— Jill Grozalsky Roberson (@Jgrozalsky) September 29, 2021
Quantity does matter. We need MORE BETTER content. Consistency in publishing matters. @BrennerMichael #CMWorld
— Amanda Todorovich (@amandatodo) September 29, 2021
Dude. You can customize #email CTAs by device. “Browse Our Menu” on desktop can become “Order Now” on mobile. #immediacy #Conversionstrategy #contentmarketing via @michaeljbarber #cmworld
— Mariah Obiedzinski (@MariahWrites) September 29, 2021
