We’re nearing the finish line of Content Marketing World 2022 – and what a great week it’s been!
We’re excited for the great sessions ahead on this final day…but before we speed ahead, let’s take a look back at Day 2’s most quotable moments.
Content success takes time. “You need time to build an audience that knows, trusts, and likes you.” – @JoePulizzi #CMWorld pic.twitter.com/EPLrs9pimy
— Monica Norton (@monicalnorton) September 15, 2022
#cmworld @MarkHarrison3 amplifying voices is more than sharing. It’s calling out inappropriate behavior even when it’s to your disadvantage to do so. pic.twitter.com/D2V5Erv6qK
— Christopher S. Penn (@cspenn) September 15, 2022
Don’t use #contentmarketing to answer your audience’s FAQs, answer their RAQs (rarely asked questions), says @DrewDavisHere. #CMWorld
— Evelyn Hoover (@ehoover) September 15, 2022
5 types of claims that need proof the most — by @mdeziel at #CMWorld
💥Convenience (ex: speed, ease of use)
💥Comparability (ex: quality, affordability)
💥Commitment (ex: consumers, values)
💥Connection (ex: relationships, community)
💥Competence (ex: experience, reliability)— Meisha B. ✨#CMWorld (@MarketingMeisha) September 15, 2022
Language is how we navigate the world. Be intentional with the language you use, and consider:
– Pronouns (inclusive and gender neutral)
– Mental health (are you using language that is tied to mental health or stigmatized groups?)
– Slang
– Acronyms@MichelleNgome #CMWorld— Alek Irvin (@AlekIrvin) September 15, 2022
Look beyond the C-suite for your thought leadership program. Look for subject matter experts who are truly leading thinkers in your industry and who are already actively creating content. @sferika #CMWorld
— Carmen Hill (@carmenhill) September 15, 2022
You don’t have to be better. You just have to be different. Fantastic insight from @LevyInnovation at #CMWorld.
— Ann Gynn (@anngynn) September 15, 2022
“Data is a tool for creativity.” @nochillfilter @WeAreRazorfish @Get_Writer #CMWorld
— Danielle Bullen Love (@daniellewriter) September 15, 2022
“Content and experience can change the way we see the consumer”@boughb #CMWorld pic.twitter.com/AoYrVioEH5
— thunder::tech (@thundertech) September 15, 2022
‘My jokes all start from a real place of vulnerability and then I break that down. It’s what I would write in my journal and maybe never want to share.’ – @hasanminhaj #CMworld 🤍
— Chelsea Nelson (@RitualandCraft) September 15, 2022
