Winners
Join us in congratulating the winners of the 2025 Content Marketing Awards! These are the best of the best among cutting-edge projects, standout results, and exceptional experiences leading the way in content marketing.
Use the toggles below to reveal the winners and finalists in each category.
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Strategy
Best B2C Branded Content Campaign
WINNER
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- The Anti-Challenge That Clicked with Consumers - Maxwell
- Building Singapore - SPH Media Limited - Building and Construction Authority
- Christmas 2024 - Medium Rare Content Agency
- Creating thought leadership in menopause - Sanoma Media Finland / Sanoma Content Studio - Terveystalo Healthcare
- MLC Superfit Transition to Retirement - Six Black Pens - MLC
Best Content Marketing Program
WINNER
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- 25C Means Business - Energy Circle - North American Insulation Manufacturers Assoc.
- A Master Stroke Membership Campaign For ATL Clubs - TriMark Digital - Invited Clubs
- Google Store Content Hub: Tech That Fits Your Life - Message Lab @ Orchestra
- Sōzō Content Program - Message Lab @ Orchestra
- Visa Perspectives - Message Lab @ Orchestra
- Winning the Content War with Seasonal Strikes - Critical Mass - First Command
Best Content Marketing Program in Healthcare
WINNER
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- The Well by Northwell Health, with Revmade - Revmade - The Well by Northwell Health
- 2025 Future of Health campaign - ZS
- 3D and AI Design for Medical Device Lighting - Jennings Social Media & Martech
- Creating thought leadership in menopause - Sanoma Media Finland / Sanoma Content Studio - Terveystalo Healthcare
- Live in Your Moment: Medicare Advantage Campaign - Mass General Brigham Health Plan
Best Content Marketing Program in Financial Services
WINNER
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- How a bank became a broadcast boss - Investec
- Conversationally - Ally
- Intuit QuickBooks Scales Local Financial Expertise - Wpromote - Intuit QuickBooks
- Local TurboTax content wins in search, and trust. - NP Digital - Intuit Turbotax
- MLC Superfit Transition to Retirement - Six Black Pens - MLC
Best Content Marketing Program in Technology
WINNER
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- Reinventing the Fortune 500 - Fortune Brand Studio - Accenture
- Google Store Content Hub: Tech That Fits Your Life - Message Lab @ Orchestra
- Lenovo Video Podcast Series - StudioNorth - Lenovo
- Scaling Authority with AI-Powered Content - Elemup
- Sōzō Content Program - Message Lab @ Orchestra
Best Multi-Year Content Marketing Program
WINNER
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- Winning the Content War with Seasonal Strikes - Critical Mass - First Command
- Bold Strides: Content Drives Leads Year After Year - SCHERMER - Red Wing for Business
- Healthylife - 2021-2025 - Content Rebels
- Ipsos What the Future - Ipsos
- KPMG 2024 CEO Outlook - KPMG
Most Innovative Content Distribution Strategy
WINNER
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- Innovative Voice Search Content Strategy - Razorfish - Grey Goose Vodka
- Content sharing across Victoria's training network - Content Empire
- Paris Jackson 2025 Grammys Stunt - Cover FX
- Pharmacy Insights LinkedIn Newsletter - Optum Rx
- UBC Okanagan's All In Campaign - University of British Columbia
Best Use of Native Advertising/Sponsored Content
WINNER
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- The Sky's the Limit - Crain's Content Studio
- Building Singapore - SPH Media Limited - Building and Construction Authority
- Reinventing the Fortune 500 - Fortune Brand Studio - Accenture
- Serving Up Opportunity - POLITICO Focus
- Talent Unearthed - Fortune Media (USA) Corp. - De Beers Group
Best Content Strategy
WINNER
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- Direct Energy Canada's Quiz Strategy - Direct Energy Canada
- Building Singapore - SPH Media Limited - Building and Construction Authority
- MLC Superfit Transition to Retirement - Six Black Pens - MLC
- TurboTax connects with searchers everywhere. - NP Digital - Intuit Turbotax
- Virginia is for Lovers Winter WanderLove - Virginia Tourism Corporation
Best Community Building Campaign
WINNER
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- “In Our STEM Era” Makerspace - Purdue Brand Studio - Purdue University
- Avalanche9000: The best campaign we never paid for - Ava Labs
- Building an engaged concrete applicator community - Content Empire
- Northwell Health Career Services - Northwell Health
Thought Leadership Campaign
WINNER
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- Creating thought leadership in menopause - Sanoma Media Finland / Sanoma Content Studio - Terveystalo Healthcare
- AI Jobs Barometer changes global debate on AI - PwC
- Built to Lead: A Full-Funnel Approach - Skyword - Devo
- Engaging with Nurse Leaders through Storytelling - Jump - Wolters Kluwer Health
- Monthly Webinars - Pete Fowler Construction Consultants
- Thought Leadership Campaign: AI Index - ServiceNow
Content Creation
Best Use of Original Research
WINNER
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- The Rising Storm - Lightcast
- 5 insights from C-suite leaders - Elastic
- AI Jobs Barometer changes global debate on AI - PwC
- Best Use of Original Research: Nonprofits research - ServiceNow
- Cicada Insights Report - Wonderthink
- Using Original AI Research for a 360 Campaign - PhotoShelter
Best Use of Social Media
WINNER
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- Leading the Health Equity Conversation on LinkedIn - Braithwaite Communications - The Cigna Group
- Amplifying teacher communities with social media - Amplify Education
- The Creator Feed, Powered by Manychat - Manychat
- UBC Okanagan Graduation 2024 - University of British Columbia
Best Blog Post
WINNER
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- EoS Fitness: Winter 4-Day Split Workout Plan - Red Door Interactive - EoS Fitness
- Amerisave helps turns equity into clarity. - NP Digital - Amerisave
- Best Blog Post: Servicenow - ServiceNow
- Hustle meets help. TurboTax and the gig economy. - NP Digital - Intuit Turbotax
- Savings by Age - Ally
Best Topic-Specific Blog
WINNER
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- SpyCloud Blog - SpyCloud
- Discover Modern Money Blog - The MX Group - Discover, a division of Capital One
- Relevant news for construction professionals - Content Empire
- Shea Homes Retirement Relocation Series - Red Door Interactive - Shea Homes
- Winning the Content War with Seasonal Strikes - Critical Mass - First Command
Best Content-Driven Website
WINNER
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- Sōzō Content Program - Message Lab @ Orchestra
- CarMax Electric Vehicle Research Hub - CarMax
- Future of Commerce: Where Content is Queen - Future of Commerce for SAP Customer Experience
- Google Store Content Hub: Tech That Fits Your Life - Message Lab @ Orchestra
- Website Rebrand - WB Creative Consulting, LLC
Best Use of an E-Book (one or a series)
WINNER
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- BESydney - Precinct eBooks - Content Rebels
- 2024 Healthcare and coverage trend report - Mass General Brigham Health Plan
- ACC Toolkits - Association of Corporate Counsel
- Beyond Fentanyl: 2024 emerging drug trends - Lexipol
- The Road to 2025: Key Predictions - Cella by Randstad Digital
Best Use of a White Paper (one or a series)
WINNER
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- REcap: Commercial real estate market report - Baker Tilly
- ACC Toolkits - Association of Corporate Counsel
- Captagon: What law enforcement needs to know - Lexipol
- Global Consumer Lending Confidence Report - Notion LLC
- Overcoming Annuity Misconceptions - Pace Brighthouse Financial
Best Nonprofit Publication (Print or Digital)
WINNER
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- California Freemason Magazine: Prince Hall Issue - Masons of California
- bip magazine - ContentOvation - NABIP
- Catalyst for Innovation: 2024 Year in Review - VentureWell
- ETSU Today Magazine, Winter 2024 Edition - East Tennessee State University
- Inclusive perspectives - Mass General Brigham Health Plan
Best NEW Publication (Print or Digital)
WINNER
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- Digital Hemispheres - United Airlines
- bip magazine - ContentOvation - NABIP
- CCA Undergraduate Zine: Learn how to apply to CCA - California College of the Arts
- CEO's Guide to Generative AI - 3 book set - IBM Institute for Business Value
- Starling Bank: Money storytelling with Noteworthy - Starling Bank
Best Feature Article
WINNER
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- Never the Same - Association of American Medical Colleges
- Best Practices for Responsible AI - Message Lab @ Orchestra
- Bipul Sinha’s Rubrik Revolution - Message Lab @ Orchestra
- Outmapping Google: The Mapbox Playbook - Message Lab @ Orchestra
- Signature Story: A Cure for Multiple Sclerosis? - University of California, San Francisco
Best Series of Articles
WINNER
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- How Ally Customers Save for Goals with Buckets - Ally Financial
- Microsoft: The Innovation Edge - Scoop News Group - Microsoft
- PIONEER - Valentine's Day Couples Series - So Drama! Entertainment
- Switching to an Electric Vehicle Article Series - CarMax
- Voices of Visionaries: Quiet Capital’s Essays - Message Lab @ Orchestra
Best Interview or Profile
WINNER
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- NECA-IBEW LOCAL 48 Member Spotlights - Mad Fish Digital
- Alex Bowman’s Money Story with Jack Howard - Ally
- Bipul Sinha’s Rubrik Revolution - Message Lab @ Orchestra
- Outmapping Google: The Mapbox Playbook - Message Lab @ Orchestra
- The New Standard of Excellence - Fortune Media (USA) Corp. - Macao Government Tourism Office
Best Overall Editorial
WINNER
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- Sōzō Content Program - Message Lab @ Orchestra
- AR Living - AR Franchising, Inc.
- California Freemason Magazine: Heroes of Masonry - Masons of California
- Front Desk Volume 4 by Jane - Jane App
- University of Houston Magazine - Fall/Winter 2024 - D Custom - University of Houston
- Voices of Visionaries: Quiet Capital’s Essays - Message Lab @ Orchestra
Best Special Topic Issue
WINNER
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- All Animals, spring 2024 - Humane World for Animals
- California Freemason Magazine: Price Hall Issue - Masons of California
- Front Desk Volume 4 by Jane - Jane App
- McKinsey Quarterly: 60th Birthday Edition - McKinsey Global Publishing
- Trojan Turns Fantasy into Organic Opportunity - Razorfish - Church & Dwight - Trojan
Best Annual Report
WINNER
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- Integrated Report and Sustainability Information - Europublic Comunicacion - Iberdrola
- 2023-24 Impact Report - Purdue Brand Studio - Purdue University
- 2025 State of B2B Content Consumption Report - NetLine
- Vodafone Ukraine Sustainability Report by Top Lead - Top Lead
- Wistia’s Annual State of Video Report - Wistia
Visual & Audio Storytelling
Best Infographic Series
WINNER
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- Digital Tiger by Top Lead - Top Lead
- Connection Malware Analysis Campaign - KingFish + Partners - Connection
- National Day Parade 2024 Celebrations Infographics - So Drama! Entertainment
- Puck Private Conversation - Message Lab @ Orchestra
- The Sōzō Pulse: Data That Makes an Impact - Message Lab @ Orchestra
Best Use of Interactive Content
WINNER
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- The 2024 Marketing Mastery Workbook - NetLine
- An Advertising Tail, Business Insider & Amazon Ads - Business Insider - Amazon Ads
- Best Practices for Responsible AI - Message Lab @ Orchestra
- Bioprocessing Downstream Calculator - Thermo Fisher Scientific
- The Sōzō Pulse: Data That Makes an Impact - Message Lab @ Orchestra
- Virtual Factory MES Experience - Matter Communications
Best Overall Design
WINNER
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- Sōzō Content Program - Message Lab @ Orchestra
- Boehringer Ingelheim Annual Report 2024 - Axel Springer Corporate Solutions GmbH & Co. KG - Boehringer Ingelhelm
- Chronically Online Magazine - Manychat
- Front Desk Volume 4 by Jane - Jane App
- UBC Okanagan Debates - University of British Columbia
Best Topic-Specific Video
WINNER
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- Crossing the James River (Full Documentary) - Garney Construction
- CarMax Minivan Comparison YouTube Video - CarMax and Edmunds
- EY: Shaping the future for generations to come - EYGS LLP
- GI Genius: Flipping the script on colonoscopies - Medtronic
- Honda CR-V Used Car Review - CarMax and Edmunds
Best Motivational Video or Video Series
WINNER
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- Traveling the Spectrum - Visit Myrtle Beach
- Alberta Adapts - Travel Alberta
- First female naval divers to complete CDC - So Drama! Entertainment
- Motivational Monday – LPT’s Weekly Live Series - LPT Realty
- Texas A&M University | Leadership Beyond Self - Texas A&M University
Best Content Marketing Video Series
WINNER
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- Jamie Eats - University of California San Francisco
- Auckland City of Music Stories - Tātaki Auckland Unlimited
- Cat Component Moment - Gelia Marcom and Martech - Jenni Gritti
- Hemispheres: Three Perfect Days - United Airlines
- Northwell Health Career Services - Northwell Health Career Services
- Talent Unearthed - Fortune Media (USA) Corp. - De Beers Group