We are just a few short weeks away from Content Marketing World and hearing from content masterminds like Pam Didner. Founder and VP of Marketing at Relentless Pursuit and author of The Modern AI Marketer, Pam is a passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales and marketing.
Because of her experience in the area, it only seems right that she will be spearheading her own workshop at CMWorld, Create a Scalable Content Marketing Strategy. In this workshop, Pam simplifies the process and explains the steps attendees need to take to develop a global plan. She’ll discuss the collaboration between an organization’s headquarters and the regional team, the needs of creating global vs. local personas and budget allocations for content creation and promotion.
Pam will also share the key elements to create a content marketing strategy with easy-to-follow templates. After the workshop, you will know what needs to be done to create a global plan and how to customize the templates to meet your company’s specific needs.
To get down to the nitty gritty, in this workshop Pam will teach you how to:
- Identify key factors to consider before creating a content marketing strategy
- Follow a step-by-step framework to create cross-regional content marketing plans
- Use, customize and modify the content marketing plan template
- Write business objectives and marketing strategy statements
- Create a global content marketing plan that is actionable
If you haven’t already, get your ticket to CMWorld and use code SM100 to save $100 on your ticket. And while you’re at it, head over to Twitter and let us know what you’re most excited for at CMWorld this year!
See you soon!
