Award Judges


Carlos Abler

Carlos Abler is Leader of Content Marketing Strategy for 3M. Carlos leads initiatives accelerating content and technology excellence as a pillar of customer experience, platform and human resource change management for digital transformation. He has 30+ years of experience in human sciences research and mixed media initiatives serving a broad range of client types including Thomson Reuters, Microsoft, General Mills, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Recognitions include Webby Awards, Bronze Anvil, W3, Communication Arts and the UN World Summit Award for which Carlos serves as juror. @Carlos_Abler

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Ardath Albee

Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc., who helps companies with complex sales turn prospects into buyers and convince customers to stay with persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been voted one of the 50 Most Influential People in Sales and Lead Management for the past five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.


Jackie Bebenroth

Jackie believes in the power of the pen. A copywriter, creative director, and content marketing strategist, Jackie helps clients find their brand voice…and shout it from the rooftops with clarity and purpose. As Vice President of Content & Messaging for AMG Marketing Resources, she works alongside corporate executives to devise integrated content plans that elevate brand value and demonstrate proven ROI. Her work, ranging from multi-million dollar campaign initiatives to small start-up blogs, has flown her around the country to speak on the fine art of content marketing. She’s picked up a few accolades along the way, most notably a 2011 SXSW Interactive finalist award and CMI’s 2012 Content Marketing Leader of the year.

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Jeremy Bednarski

Jeremy Bednarski is a strategic marketing professional with a passion for content marketing. He is both a B2B and B2C marketer with a wide range of marketing experience including writing, acquisition marketing, project management, brand management and collaboration. He has used these skills at companies like PR 20/20, Cox Communications and COSI – Center of Science and Industry. He’s an avid reader with an insatiable curiosity to learn. @jeremybednarski


Alison Bolen

Alison Bolen wears many hats at SAS. She’s been called a writer, an editor and sometimes just “the blog lady.” She launched her first blog in 2004 and started championing social media at SAS in 2006. Currently, Alison edits the SAS Voices blog and coaches SAS bloggers on the technical, editorial and community-oriented aspects of blogging. She’s passionate about writing and editing content that readers want to use and share.

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Jordana Borensztajn

Jordana Borensztajn is a creative content consultant, social media trainer and humorist who helps business owners and marketers enhance their creativity, online content and social media marketing skills for greater impact in the digital world. Jordana’s new book, Capture My Attention: How to Stand Out Online with Creative Content is now available. Jordana is a former News Corp Australia journalist, she worked as online music editor, content producer and social media manager at Nova Entertainment, she has written and performed sold-out shows in the Melbourne International Comedy Festival, and she runs social media safety programs for schools. @JordanaOZ

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Bernie Borges

Bernie Borges is a veteran marketer with a passion for educating. He speaks frequently at industry conferences and has taught workshops on social media strategy for the American Marketing Association. Currently he is the Executive Producer of the Social Business Engine, a media property dedicated to educating and inspiring business professionals on use cases for social technologies across the enterprise. He is also CEO of Find and Convert, a B2B focused digital marketing agency and author of the book Marketing 2.0.


Susan Borst

Susan leads the Content Marketing, Native Advertising, Social Media, Games and B2B initiatives at the IAB. She works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines. Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW, Advertising Week and she is on the jury for The Shorty Awards. She’s half-Icelandic and likes Swedish Fish.  @susanborst

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Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group, co-author of The Content Formula, former Head of Strategy for NewsCred, and former VP of Content Marketing from SAP. Michael is recognized as a Top Business, Content, and Social Media Marketer.  @BrennerMichael


Joe Chernov

Joe Chernov the VP of marketing for InsightSquared, a sales performance analytics company. He was previously the VP of Content for HubSpot, the VP of Marketing for mobile startup Kinvey, and the VP of Content Marketing for Eloqua. He’s been an executive through two successful IPOs. The Content Marketing Institute awarded him “Content Marketer of the Year” and AdWeek named him one of the 100 most creative people in advertising. Joe serves on the board of advisors for marketing tech startups Little Bird and TrackMaven and is part of Flybridge Capital’s advisor network.


Brian Clark

Brian Clark is founder of Copyblogger and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney.

Brian built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties. With Copyblogger Media, Brian seeks to empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution. @copyblogger


Craig Coffey

Craig Coffey is the US Marketing Communications Manager for the Lincoln Electric Company, the world’s leading manufacturing of welding and cutting solutions. He is a career-long B2B marketer with wide ranging experience in the publishing, manufacturing, engineering and professional services industries and is a rabid fan of all things Cleveland. Craig has been with Lincoln Electric since 2012, and has been focused on finding and telling the stories that make the strongest connection between the brand and consumers. @B2BinCLE

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Andy Crestodina

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses.Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. @crestodina


Jonathan Crossfield

Jonathan Crossfield calls himself a storyteller: a writer, marketer, journalist, copywriter, social media consultant, speaker and blogger. Jonathan has won awards for magazine articles on digital marketing and his over-opinionated blog Atomik Soapbox. He lives in Sydney, Australia.

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Gina Czark

Gina Czark is a strategic communications executive with 15 years of experience in brand building, storytelling and content creation, social media, crisis communications and consumer awareness campaigns. She is the Associate Vice President of Content Management for Northwell Health, one of the largest health systems in the country. Prior to that, she established the social media department at NewYork-Presbyterian, one of the nation’s largest not-for-profit hospitals. A former PR executive and journalist, Gina is a storyteller and engagement strategist passionate about enhancing patient and staff experiences through related content. @gczark

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Juntae DeLane

Like you, Juntae DeLane has seen the digital landscape change drastically. As the current Digital Brand Manager for the University of Southern California, he creates vision and strategy for the Admission and Financial Aid department’s digital and online platforms. His passions for digital marketing, trends, and creativity serve to further his quest to help businesses grow their platform. Juntae has experience working within a management or consultant capacity for brands such as Coca-Cola, Sony, Verizon, NBCUniversal, and Paramount Pictures. His breadth and depth of experience across industries has made him a sought-after campaign strategist and consultant. As a result, Juntae founded Digital DeLane, a digital marketing consultancy focused on helping businesses to reach, engage and convert their target audiences. Juntae is also a public speaker and blogger that loves to share his insight on digital marketing techniques. @JuntaeDeLane

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Pam Didner

Pam Didner is a Global Content Marketing Strategist, author and speaker. Her book, Global Content Marketing, was named one of ‘The Top 10 Marketing Books of 2014’ by Inc. It is also the first content marketing book to offer a complete process to scale content across regions. Didner is an expert in creating successful global marketing plans that meet local marketing needs.

As a former Global Integrated Marketing Manager for Intel, Didner has led Intel’s Enterprise product launches and worldwide marketing campaigns. She developed and managed Intel’s worldwide Enterprise and Small Business Strategies. Didner shares her marketing thoughts on her site: She also writes for the Guardian,, The Huffington Post and other publications.

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Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


Jim D’Orazio

Jim’s primary responsibility is to help clients articulate their business strategies and objectives. His combination of experience in providing web-based solutions and over 20 years of managing small businesses gives him an unusual combination of web literacy and business experience. Jim received his BA from Kenyon College and his Masters in the Science of Management from The Weatherhead School. He is teaching courses in ebusiness strategy and ebusiness operations at the University of Phoenix and is preparing a seminar for Cleveland State University. Jim volunteers as a Technology Advisor for the Council of Smaller Enterprises (COSE) is on the Web Advisory Board for Kenyon College.

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Dusty DiMercurio

Dusty DiMercurio is a writer, music producer, modern marketer, and born storyteller. Beginning his career as a copywriter, Dusty later launched a magazine for Avid that grew to a worldwide circulation of ~300k. His time spent in product marketing eventually landed him leading marketing for Avid’s consumer division. Dusty later joined Autodesk to lead marketing for the company’s mobile/cloud AutoCAD products, and begin the company’s small-business marketing initiative. Today, Dusty leads Content Marketing at Autodesk, where he provides content services and acts as Publisher & Editorial Director for the two-time Webby Award-winning media channel he launched for the company: Line//Shape//Space.


David Drickhamer

David Drickhamer is a leadership and management writer, editor, researcher and lifelong student of business. He works primarily with professional services firms to develop story-oriented thought leadership and content marketing material that supports lead generation efforts and builds stronger relationships with current and potential clients.

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Vince Giorgi

Vince is vice president of solutions development for Hanley Wood, the premier company serving the information, media and marketing needs of the residential, commercial design and construction industry. He collaborates with cross-disciplinary teams of colleagues to imagine and deliver breakthrough brand, content marketing and digital marketing strategies and programs for clients. A former newspaper reporter and marketing communications consultant, Vince previously served as vice president of Editorial Services for Hanley Wood’s marketing services team. Vince is a board member of The Content Council, where he chairs the Strategic Partnerships committee. @vgiorgi

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Deana Goldasich

Deana Goldasich is CEO of Well Planned Web — an agency that strategically plans, develops and distributes content for “trailblazer” B2Bs and companies with complex sales cycles. Her agency was a finalist for the 2012 Content Marketing Agency of the year — with a client list that includes technical service providers, financial services, professional services, healthcare services and B2B e-commerce. Prior to Well Planned Web, Deana built content strategies for brands such as the Home Shopping Network, Wolfgang Puck, Kodak, American Cancer Society and the Texas Department of Criminal Justice. Deana’s passion for content is rivaled only by Geocaching and an addiction to Jelly Bellies. @goldasich

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Dominik Grau

Dominik is the Chief Innovation Officer of the Ebner Media Group. Ebner is a 200-year old privately held media company with 80 magazines and 40 websites that reach an audience of 10 million readers in 11 countries. Ebner publishes large B2C niches titles in categories such as luxury watches, music, events, design and production as well as interest-based B2B media. Most recently Dominik served as the managing director of Ebner’s North American business unit. Prior to Ebner Dominik was an online director at IDG, the world’s no. 1 tech media company. He led the digital B2C business in Germany with a portfolio of some of the country’s largest tech websites. Before joining IDG Dominik was an editor-in-chief for content marketing at Burda, a top 5 media company in Germany. During his successful media career Dominik has won more than 15 global media awards and nominations for audience growth, digital media, tablet publishing, events and social media. @dominikgrau

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Jodi Harris

Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. She is an experienced content consultant who has built and managed print and digital content programs for clients in the marketing, entertainment, automotive, health care, and biotech industries, as well as for agencies and media brands. You can follow her on Twitter at @Joderama.

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Tiffany Harris

Tiffany Harris is currently a global marketing communicator at Rockwell Automation with advertising, marketing strategy, market analysis, branding and public relations experience for both B2B and B2C companies. With a passion for the written word, she has spent free time blogging, volunteering for the American Advertising Federation (AAF) – Akron chapter and helping those in her network expand their self-promotion and branding efforts. When she’s not frantically managing several projects simultaneously…90% of the time, she’s wondering if she walked out of the house with mismatched shoes.

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Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt has well over 75K Twitter followers and is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. @HeinzMarketing


Carlos Hidalgo

Carlos Hidalgo has over 20 years’ experience as a B2B marketing and is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation. As CEO and Principal of ANNUITAS®, Carlos drives strategy and leads core practice teams for enterprise clients globally. Carlos is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.

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Amy Higgins

Amy Higgins is the Head of Content at ZOZI, heading up their PR, content, and social strategy for the B2B side, ZOZI Advance. With than 8 years in the tech industry, Amy specializes in content strategy including community growth and social media optimization. She has worked with many different sized companies — from startups like textPlus to midsized like Zendesk and even larger companies like Google. When she’s not online, you can find her at the opera, hiking the tallest mountain, diving the bluest waters, or on the hunt for the latest foodie craze.  @AmyWHiggins

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Carmen Hill

Director of Marketing, Connective DX. A long-time B2B marketer and content strategist, Carmen leads the marketing team at Connective DX, a Portland/Boston agency that embraces a “content first” approach to digital experience strategy. Prior to joining Connective DX, Carmen built an award-winning content practice at Babcock & Jenkins (BNJ), crafting successful content marketing strategies for clients such as Adobe, Google and Xerox. During her tenure as Director of Content and Social Media, BNJ also was named CMI Content Marketing Agency of the Year (Midsize) in 2012 and was a finalist for that honor in 2013. Outside of work, Carmen enjoys learning and sharing with the content and marketing community. She’s presented at SXSW, MarketingProfs University, Online Marketing Institute, and other industry webinars and roundtables. Carmen has been recognized by Online Marketing Institute as one of “Top 40 Digital Strategists in Marketing, 2014” and by Content Marketing Institute in “Epic Content Marketers: 20 More Women Who Rock the Industry.” @carmenhill


Shel Holtz

Shel Holtz is principal of Holtz Communication + Technology, and for a quarter century has been a leading writer and speaker on the application of online technology to strategic organizational communication.


Zontee Hou

Zontee is a marketing consultant, podcaster, and social media expert who advises businesses from solo-preneurs through Fortune 500 companies. She is a strategist for top consulting company Convince & Convert and a contributor to their award-winning blog. She also consults through her own firm, Media Volery, based in Brooklyn. In addition, she teaches in the graduate program for Branding & Communications at the City College of New York and speaks at events around the U.S. @zontee_hou

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Albert Jan (AJ) Huisman

Albert Jan (AJ) Huisman is the Founder of Y Content, a Content Marketing Consultancy company. He is also the co-founder and Chief Content Officer of Content Marketing Fast Forward, a platform which inspires and educates marketers in a fast and fun way on Content Marketing. AJ is a regular speaker on the subject of Content Marketing.

Until March 2016 he was the Director Marketing and Business Development of innovative Dutch Law Firm Kennedy Van der Laan. And before joining Kennedy Van der Laan he was Marketing Director Continental Europe of global Consultancy Firm Towers Watson.

AJ has been working in Professional Services Firms almost 20 years now, he holds a Master’s degree both in Marketing and in Communication and he lives in an old Bakery dated back to 1732 in a small historic village 40 miles north of Amsterdam. @ajhuisman

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Morgan Hurley

Morgan Hurley is an engineer with two unique qualities: he can write, and he understands marketing. With an engineering background in the public and private sectors, Morgan learned content marketing the hard way. Having no background in publishing or journalism, he launched a new trade magazine, Fire Protection Engineering, and grew it into a $600,000 per year enterprise that included print and digital editions, two web sites, and a webinar series. He recently returned to the private sector, where his duties include serving as Chief Content Officer for Aon Fire Protection Engineering, the world-leading fire protection engineering consulting firm.

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Anne Janzer

Anne Janzer is author of the book Subscription Marketing: Strategies for Nurturing Customer in a World of Churn, and author of the upcoming book The Writer’s Process: Getting Your Brain in Gear. As a writer and content marketing consultant, she has worked with more than a hundred technology companies. Her clients include serial entrepreneurs, industry thought leaders, and technology pioneers. @AnneJanzer


Carla Johnson

Carla Johnson is principal of Type A Communications, where she helps companies tell better stories in order to build stronger brand awareness, better customer engagement and, ultimately, revenues. Carla’s a consultant to the Content Marketing Institute, and a sought-after speaker and writer on the power of storytelling, content marketing, B2B marketing and innovation.


Colleen Jones

As CEO of the content intelligence firm Content Science and a Star Wars fan, Colleen regularly advises top organizations on becoming Jedi Masters of content. Colleen cofounded ContentWRX, a software service that has collected more than 22,000 data sets to assess content effectiveness. She also is the publisher of Content Science Review, a magazine and education platform with content insights contributed by leading brands such as Alibaba, The Coca-Cola Company, Avery Dennison, AirBnB, American Cancer Society, IBM, WebMD, and more. Colleen wrote the cornerstone content book Clout and speaks at conferences around the world. @leenjones


Joseph Kalinowski

I oversee all of the creative and art direction of all CMI/CMW projects. I have worked as an art director for 18 years both in advertising and the publishing industry. My role as creative director is truly an exciting (and fun) one. To be a part of great CMI/CMW initiatives from the earliest ideation to their final release is something very special. I am very fortunate to have such a great team to work with that has a keen sense of creative vision and allows me to lead the charge.  @ringo66

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David Kelly

David Kelly is the Senior Vice President and Executive Director at The eLearning Guild. He has been an internal learning and performance consultant and training director for over 15 years. David is active in the learning community, and often speaks at industry conferences and events around the world. In 2011, the eLearning Council voted him one of the 10 most influential eLearning bloggers for his blog, He is also known for his curation efforts, especially related to conferences and events for learning and performance professionals. In his role at The eLearning Guild, David plans and organize a number of conferences for learning and performance professionals each year.  @LnDDave

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Jonathan Kranz

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran celebrating 20 years of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in the summer of 2015.

A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs. @jonkranz


Jim Kukral

Jim Kukral is a 19-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, chose Jim as one of 100 top small business influencers online. You can find out more about Jim, or pick up a copy of one of his eight books here @jimkukral


Michele Linn

I oversee the content on CMI and coordinate with our fantastic group of contributors. If you have content marketing questions that you would like our contributors to answer or if you are someone who wants to write for us, let me know.

I’m a big believer that customer-facing content can transform any business. I’ve worked in marketing for a decade, both as a product marketer for a technology company and as a consultant with companies of all sizes.  @michelelinn


Amanda Maksymiw

Amanda Maksymiw runs content and social for Lattice Engines, maker of predictive apps for marketing and sales. Throughout her career, she has consulted and worked with several high-growth technology companies on their content marketing, social media and influencer programs.


Clare McDermott

Clare McDermott is the editor of Chief Content Officer magazine from the Content Marketing Institute. She also runs SoloPortfolio, a content marketing consultancy for professional service firms.

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Bruce McDuffee

Bruce McDuffee brings 20+ years of business, marketing and sales experience within the manufacturing industry including electronics manufacturing, printing, air compressors and US Navy shipboard plant operation and maintenance. As the Principal Consultant at his marketing consulting company, Knowledge Marketing for Industry (KMI), he focuses on the needs and challenges faced by manufacturing companies as they face the high gravity of global competition. McDuffee offers a unique marketing strategy combining technology with high engagement tactics proven to grow market share for manufacturing organizations. McDuffee holds a MBA specializing in international management and marketing, Bachelor of Science in civil engineering and served as a Surface Warfare Officer in the U.S. Navy for several years before entering the business world. @brucemcduffee


Cathy McPhillips

Cathy is the Marketing Director for the Content Marketing Institute where she oversees marketing efforts for all CMI properties, including CMI’s website, events including Content Marketing World and Intelligent Content Conference, and Chief Content Officer magazine. Prior to joining CMI, Cathy led social/community efforts for a national nonprofit, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. Cathy was recently named to Folio:’s 2014 Top Women in Media, and to {Grow}’s 70 Rising Social Media Stars. @cmcphillips

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Mickey Mencin

Mickey Mencin is global director of corporate marketing, brand and communications at Hyland, a Fortune 100 Best Company to Work For. She manages a team across content, creative, social media, public relations and analyst relations for OnBase, an enterprise information platform for managing content, processes and cases. Prior to Hyland, Mickey grew brands at leading financial services firms and managed her own integrated communications agency, Ideamarks. @mmencin


Josh Miles

Josh Miles is a caffeine and Twitter addict, and principal of Indianapolis-based national branding agency, MilesHerndon. His role consists of leading brand strategy, business development, and firm-wide marketing.

Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TedX presenter. Miles was honored as 40 Under 40 by both Indianapolis Business Journal and Delta Sigma Phi. Josh is the author of the Content Marketing Institute book, Bold Brand.

Josh is an advisory board member of the Purdue University Brian Lamb School of Communication, and is involved in several start-up tech companies based in Indianapolis. @joshmiles

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Jason Miller

Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He recently released his first book Welcome to the Funnel which quickly became a number one best seller on Amazon. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company’s content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, Microsoft Convergence, and more.

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Sarah Mitchell

Sarah Mitchell, Director of Content Strategy at Lush Digital Media, works with organisations to develop strategies designed to support business objectives. She’s fascinated with the idea of converting everyday content into long-term assets. Her writing has been published in five countries and received numerous awards. Working exclusively in international markets since 1990, Sarah currently resides in Australia where she co-hosts a weekly podcast, Brand Newsroom, for anyone who has a say in how companies communicate. @globalcopywrite


Mike Murray

Mike Murray, president of Online Marketing Coach, brings more than 25 years of online and print publishing experience. A former journalist, he was a reporter and editor for daily newspapers and monthly business publications, covering health care, technology and other industries.

Since 1997, Mike has shaped Internet strategies for hundreds of businesses, including Bissell, Eaton Corp., FedEx Custom Critical, Cleveland Clinic, KeyBank, Little Tikes, and MTD. He speaks at regional and national conferences and workshops, including Content Marketing World, the American Marketing Association and Search Engine Strategies.

Mike, who has led SEO studies, writes extensively about online marketing for eMarketing & Commerce (eM+C), WebProNews, iMedia Connection and Visibility Magazine. @mikeonlinecoach


Lisa Murton Beets

I execute a variety of research and editorial projects for CMI. I work with our strategic, content development, and marketing leads to ensure that we develop products that will be most beneficial to our audience. I am a former B2B journalist/managing editor, editorial/marketing communications consultant, nonprofit communicator, and small business owner. I also have extensive experience as an editorial director/chief editor for a wide range of custom publishing projects.  @LisaBeets

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Rick Neiman

Rick is an experienced marketing professional who has influenced the strategic direction of multiple businesses by leveraging expertise in all facets of marketing. His career has included marketing leadership positions in both startup and Fortune 500 companies where he’s experienced every aspect of digital and traditional marketing.Rick has spent the past 14 years at Avery Dennison and is currently the Global Director of Digital Marketing. He has initiated a global digital marketing organization for the Materials Group and has driven strategies that include a content-focused interactive website, a marketing automation platform, and a centralized CRM system for their global commercial teams.


Lynn Nickels

Lynn Nickels is a global marketing communications representative for Rockwell Automation with 17 years experience in the fields of marketing (B2B and B2C), advertising, technical writing, entertainment writing, editing, public speaking and events planning. A recent presenter at the 2015 Content Marketing World Sydney and Content Marketing Asia – Singapore conferences, she also moonlights as an Academic Relations Representative for local colleges and won a 2014 APEX award as an editor for the NEO STC Lines & Letters online newsletter. Lynn holds a M.A. in English, a B.A. in Journalism and A.A.S. degrees in Technical Writing and Computer Programming.

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Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a digital marketing agency that provides integrated and optimized content, social media and influencer marketing programs for companies like McKesson, LinkedIn and Dell. A respected consultant and author of the book Optimize, Lee has been cited by The Economist, The Wall Street Journal and Forbes for his expertise which he also shares giving presentations all over the world. For over 10 years Lee has published TopRank’s Online Marketing Blog, the only blog ranked the #1 content marketing blog three times by Content Marketing Institute. On most days you can find Lee on Twitter @leeodden or managing the cleverly named Marketers with Beards group on Facebook.


Roger C. Parker

Roger C. Parker brings a lifetime of practical content marketing experience based on the unchanging concepts of market education, target marketing, and constant visibility. He consults and writes to share design and productivity tools for content marketing. His articles contain dozens of worksheets, checklists, and mind maps to help content marketers organize their ideas and get more done in less time. Follow Roger on Twitter @RogerCParker or at PublishedandProfitable.

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Ben Plomion

Prior to joining GumGum, Ben was head of marketing at Chango where his team created one of the most extensive content marketing platforms in the advertising technology industry. This included the award winning ‘programmatic mind’ magazine. Before Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice. Ben plays a key role in launching GE Capital’s $100M first integrated advertising campaign. Ben graduated from GE’s Experienced Commercial Leadership program after completing his MBA at McGill University. Ben is a columnist for MediaPost and Convince & Convert. Ben regularly speaks at industry events such as OMMA, AMA, MediaPost and NYU. Ben is based in Los Angeles. @benplomion

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Cassio Politi

Cassio Politi won the “Brazilian Content Marketer of the Year” award by Digitalks in 2015. He is the author of the first book about content marketing written in Portuguese and is also the founder of Tracto, a consultancy company that has developed content strategy for big brands, including American companies with operations in Latin America. Cassio is the mentor of “Content Marketing Brasil”, an annual event that brings South American specialists together to discuss content marketing concepts and techniques.  @tractoBR

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Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. Chad has been creating profitable online campaigns for over 12 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader by Onalytica and a top 20 CMO influencer by Nice, he continues to innovate by leading the emerging industry of online content promotion and distribution. @ChadPollitt


Joe Pulizzi

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. was just released. His third book, Epic Content Marketing was named one of “Five Five Must Read Business Books of 2013 Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. @joepulizzi

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Lori Radulovich

Dr. Lori Radulovich, Associate Professor at Baldwin Wallace University and President of Radulovich Consulting and Training Solutions, is a guest speaker and consultant of leadership and management development in the areas of Marketing Strategy, Market Research, Marketing Analytics, e-Marketing, Financial Management, Global Business Strategies, and Strategic Management.

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Tim Riesterer

Tim Riesterer has dedicated his career to improving marketing messaging and the conversations salespeople have with prospects and customers. He is the co-author of three books on the subject: Customer Message Management, Conversations That Win the Complex Sale, and Three Value Conversations. Tim also has consulted and trained the top companies in the world. As chief strategy and marketing officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, content and training company. @TRiesterer


Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy. @paulroetzer


Robert Rose

As the Chief Strategy Officer for the Content Marketing Institute Robert leads the Education and Corporate Advisory practices within the company. He’s developed content marketing and customer experience strategies for large companies such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples, Hewlett Packard, AT&T, Petco and UPS – helping them tell their story more effectively.

As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi and Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on since its debut in 2011.

As storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek. @Robert_Rose

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Steve Rotter

Author, blogger, speaker and digital marketing evangelist, for over 20 years Steve Rotter has been helping organizations drive marketing innovation with technology. Currently, Steve is the Chief Marketing Officer for Acrolinx. Acrolinx software helps the world’s most recognized brands speak with one voice – with content that’s more findable, readable, and engaging. Prior to Acrolinx, Steve held executive marketing positions with Brightcove, Adobe and Motorola and was co-founder and CMO of venture backed startup Q-Link Technologies (acquired by Adobe in 2004) and co-founder and President of Paradigm Research. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and has volunteered on advisory boards for several non-profit organizations including World Vision and A Child’s Right.

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Bo Sacks

Bob Sacks is a columnist, lecturer and industry analyst, who regularly electrifies the media and marketing industry with the good and bad news about what he calls “El-CID” or Electronically Coordinated Information Distribution. His fun and extremely informative presentations cover the technological past, present and future possibilities for publishing at the digital edge. Bob is veteran of the printing/publishing industry since 1970, after several years in the alternative press publishing newspapers in New York and Tucson, Az., he went on to become one of the founding fathers of High Times Magazine. Bob’s resume lists directorships at such prestigious companies as McCall’s, Time Inc, New York Times Magazine Group, International Paper, Ziff-Davis, CMP, and Bill Communications (VNU). Bob is a founding Partner in mediaIDEAS, a company providing research and guidance to the paginated media industry, with leading expertise in digital, mobile, social research and consulting.

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Buddy Scalera

Buddy Scalera is a Senior Director, Content Strategy at The Medicines Company. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at and @BuddyScalera


Karen Schopp

For the past 10+ years my passion has been helping marketers create smart (custom) content marketing solutions that engage and convert. As director of media sales for CMI, I help a wide variety of innovative content marketing solution providers such as agencies, social, seo, media and email service providers to market their services to brand marketers. @custom_publish


JoAnn Sciarrino

JoAnn Sciarrino, is the Knight Chair, Digital Advertising and Marketing at UNC Chapel Hill, where she teaches, researches and works with the academy and industry on digital advertising and marketing strategies, tactics and plans. A former EVP for BBDO North America with more than 25 years of experience, Sciarrino advised more than 30 global clients for more than a decade in insight generation from research, analytics and modeling, most notably AT&T, Starbucks, FedEx and Hyatt. She and her team led innovation within the agency in the use of analytical approaches, such as advertising claims substantiation, message mix modeling, social media brand attachment and corporate social consciousness measurement. Prior to her appointment at UNC, Sciarrino taught “Market Intelligence: Making Data-Driven Decisions” as an adjunct professor at the Goizueta Business School at Emory University in Atlanta. @JoSciarrino


Nenad Senic

Nenad Senic is a Group Editor at a content marketing agency PM, poslovni mediji. He has created and edited numerous award-winning customer magazines and other digital brand media. He’s given presentations on content marketing in the USA, Australia, Poland, Turkey, and his native country Slovenia. He has judged the US, the UK and Slovenian content marketing and advertising awards. Since July 2011, he has been a European editor for Chief Content Officer magazine by Content Marketing Institute. @NenadSenic

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Russell Sparkman

Russell Sparkman is president and CEO of FusionSpark Media, which has provided handcrafted visual storytelling, content development and technology solutions for marketing & PR since 1999.

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Don Stanley

Don Stanley is President of 3Rhino Media, a digital marketing firm working with non-profits and Fortune 500 companies. He is an education-based marketing expert and keynote speaker with a passion for helping his clients build strong, authentic and profitable relationships online. A teacher at heart with a passion marketing, Don is an internationally recognized, award-winning instructor at the University of Wisconsin-Madison where he teaches numerous courses on digital marketing.

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Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth serves on the boards of directors of Edmund Optics, Inc., the HIMMS Media Group, and the Business Information Industry Association. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association.

Ruth is a guest blogger at and Biznology, and is the author of two business books, Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show and Event Marketing. She teaches marketing to graduate students at Columbia Business School. Ruth is a sought-after speaker and trainer, and has presented to audiences and business schools in Asia, Australia, and Latin America. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.

Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books. She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division. From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000. @RuthPStevens


Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on

He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD.

His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine,, and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”  @unmarketing


Amanda Todorovich

Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials ( Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces. @amandatodo

Sharon L Toerek

Sharon L. Toerek

I focus my law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. I do this by providing proactive strategic counsel on legal issues faced by those industries, including social media and content marketing issues.

I frequently speak and present to professional organizations, advertising agencies, in-house marketing teams, and have created and presented numerous training sessions to industry professionals that enable them to recognize legal issues and protect their valuable work and rights. My recent national speaking schedule includes presentations at the Ad Age Small Agency Conference, Content Marketing World, BOLO, The Brand Establishment, and Agency Management Institute Conferences.

I am the also the Publisher of the marketing industry legal blog Legal + Creative (, and am an approved participant on the 4A’s Legal Consultants Panel, and a Past President of the American Ad Federation (AAF) Cleveland.

I am passionate about supporting small business, and also about contributing to economic development activities in my community, and serve on the Board of Directors and Executive Committee of the Council of Smaller Enterprises (COSE), of which I am the immediate Past Chair, on the Board and Executive Committee of the Greater Cleveland Partnership (GCP), as a Trustee of the National Small Business Association (NSBA) and as a Board Director of the former Team NEO.


Maria Ungaro

Maria Ungaro is a Vice President of Kellen Company and along with The Content Council serves as Executive Director for New York Women in Communications (NYWICI), a professional society, where she provides expertise in membership growth and retention strategies.

Ungaro is a seasoned association executive with more than 15 years at Kellen Company. She is highly skilled in strategic thinking, operational effectiveness, membership retention, growth marketing and major event planning and fundraising. Ungaro has also previously served Kellen Company in many other capacities including roles as Executive Director for the New York Women’s Agenda and Deputy Director to many trade associations such as the Builders Hardware Manufacturers and the Window Covering Safety Council.

Prior to joining Kellen Company, Ungaro worked for a management consulting firm specializing in crisis communications, public relations and corporate positioning. A graduate of Fordham University, Ungaro holds both a Bachelor of Arts degree with a major of Political Science with minor a Minor in Economics, as well as a Master of Business Administration in Marketing.

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Bert van Loon

Bert van Loon (NL) grew up in B2B-publishing, experiencing the industry’s open-heart surgery called “switching from print-only to cross media” from the operation theater. Over the last years he has been delivering modern marketing communication strategies to non-publishing organizations using his publishers’ experience to help them building an audience, starting a dialogue and turning eyeballs into business leads. His motto: “I believe #ContentMarketing is to today, what advertising was to the 60’s! Mad Men become Meaningful Men!” If he’s not traveling to speak across Europe or working at clients’ premises you can find him at his work place on the ancient SS Rotterdam Ocean Liner.

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Monina Wagner

Monina joined the Content Marketing Institute in 2014 as Community Manager where she leads social media efforts. Prior to joining CMI, Monina has helped execute numerous award-winning social media and media relations campaigns for a wide range of clients. Monina began her storytelling career in television journalism, where she oversaw newsroom staff and daily operations.


Tim Washer

Tim has performed at events featuring Pixar CEO John Lassiter , Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report.

TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones.

Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World.

Tim’s work has been featured in Ad Age, ADWEEK, FastCompany, Forbes, Entrepreneur, The Wall Street Journal and The New York Times. @timwasher


Mike Weir

Mike Weir currently leads LinkedIn Marketing Solutions’ team supporting Technology companies. He and his team work with Technology Marketers and Agencies to understand the ever changing technology decision-making process and how to leverage LinkedIn to build lasting relationships with the IT Committee & technology consumers. Prior to LinkedIn, Mike was a Marketing Leader at CDW and Enterasys Networks where he led various Marketing departments.


Eric Wittlake

Eric Wittlake leads the media practice at Babcock & Jenkins where he works with B2B marketers to create and manage media, content and digital marketing programs. He has worked with a wide range of B2B clients including IBM, Intel, Brocade, Xerox, Adobe and LinkedIn.

He occasionally writes for his own blog, B2B Digital Marketing, and you can often find him on Twitter @wittlake.

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Travis Wright

Travis Wright is a Marketing Technology Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, Venture Catalyst, Keynote Speaker, CMTO, Stand-up Comic and former Digital Marketing Strategist at Symantec. Over the past 15 years, Wright has optimized and strategized marketing for hundreds of B2B & B2C business websites, from start-ups and mid-size businesses to Fortune 10 companies. Wright travels throughout the country assisting company marketing executives successfully plan, optimize, and execute their integrated digital media strategies while helping them build their ideal marketing technology stack. Wright is also the Tech Tools for Entrepreneurs Columnist on Inc. Magazine. @teedubya

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Jon Wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses learn how to plan, create, distribute and manage content. “Content is Currency” has been published in six countries worldwide. Jon has spoken at many industry events and for many organizations, including the American Marketing Association and as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008. @jonwuebben


Anna Yunker

Anna is always asking questions and identifying ways to help clients improve their content. She is relentlessly positive and always looking for the bright spots.  As a content strategist at Aztek,  she researches and plans content for website redesigns and digital marketing campaigns. You might also see her hosting the Cleveland Content Strategy Meetup, teaching a Spinning class, or volunteering with her therapy dogs Clifton and Norman.  @annawyunker

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Chad Zimmerman

As its Co-Founder and President, Chad Zimmerman has built STACK into the nation’s leading sports performance brand serving the athlete market through original content, in-person services and digital applications. has grown into one of the top 15 largest digital sports properties in the U.S. with 16 million monthly unique visitors. STACK’s print magazine boasts the largest audience of teens in the U.S. with a readership of 5.3 million and distribution in 75% of the nation’s high schools. The STACK Velocity training centers are the largest network of athlete-focused gyms in the U.S. with over 40 locations and more than one million athletes trained.

STACK also boasts a suite of mobile applications and tools to further serve the needs of athletes. STACK’s focus on content and services that educates, entertains and empowers athletes to safely improve their athletic performance has built a market-leading brand and partnerships with major players such as Yahoo! Sports, the NFL, AAU, Gatorade, Nike, Under Armour and the U.S. Military.