Award Judges


Carlos Abler

Carlos Abler is Leader of Content Marketing Strategy for 3M. Carlos leads initiatives accelerating content and technology excellence as a pillar of customer experience, platform and human resource change management for digital transformation. He has 30+ years of experience in human sciences research and mixed media initiatives serving a broad range of client types including Thomson Reuters, Microsoft, General Mills, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Recognitions include Webby Awards, Bronze Anvil, W3, Communication Arts and the UN World Summit Award for which Carlos serves as juror. @Carlos_Abler

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Ardath Albee

Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc., who helps companies with complex sales turn prospects into buyers and convince customers to stay with persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been voted one of the 50 Most Influential People in Sales and Lead Management for the past five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.


Andrea Ames

Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM’s high-value content assets for the most client delight and success and for the highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings. @aames


Jackie Bebenroth

Jackie believes in the power of the pen. A copywriter, creative director, and content marketing strategist, Jackie helps clients find their brand voice…and shout it from the rooftops with clarity and purpose. As Vice President of Content & Messaging for AMG Marketing Resources, she works alongside corporate executives to devise integrated content plans that elevate brand value and demonstrate proven ROI. Her work, ranging from multi-million dollar campaign initiatives to small start-up blogs, has flown her around the country to speak on the fine art of content marketing. She’s picked up a few accolades along the way, most notably a 2011 SXSW Interactive finalist award and CMI’s 2012 Content Marketing Leader of the year.


Jeremy Bednarski

Jeremy Bednarski is a strategic marketing director with Goldstein Group Communications with a passion for content marketing. He is both a B2B and B2C marketer with a wide range of marketing experience including writing, acquisition marketing, project management and brand management. He’s an avid reader with an insatiable curiosity to learn. @jeremybednarski


Liz Bedor

Liz Bedor is a content strategy manager for Zocdoc, a healthcare tech company working to give power to the patient. She is a regular contributor to various marketing publications, a speaker for top marketing industry events and a featured instructor for MarketingProfs. In 2015, Liz co-authored The Content Formula with content marketing influencer, Michael Brenner, which provides a step-by-step guide for marketers on how to calculate content marketing ROI. @lizbedor


Leigh Blaylock

Part of Red Hat’s Content team, Leigh leads marketing content governance and globalization efforts.

Her team is currently focused on making processes more efficient and content performance transparent. They are working across the company to provide marketing content analysis– with a focus on content scoring and ROI– and an on-going content audit. The team also works with representatives from APAC, EMEA, and LATAM to identify and prioritize content translation and localization needs–focusing on quality, process, and cost. @leighblaylock


Alison Bolen

Alison Bolen wears many hats at SAS. She’s been called a writer, an editor and sometimes just “the blog lady.” She launched her first blog in 2004 and started championing social media at SAS in 2006. Currently, Alison edits ebooks, online feature stories and the SAS Voices blog. She also coaches SAS bloggers on the content and community-oriented aspects of blogging. She’s passionate about writing and editing content that readers want to use and share.

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Jordana Borensztajn

Jordana Borensztajn is a creative content consultant, social media strategist and humorist who helps business owners and marketers enhance their creativity, online content and social media marketing skills for greater impact in the digital world. Jordana’s new book, Capture My Attention: How to Stand Out Online with Creative Content is now available. Jordana is a former News Corp Australia journalist, she worked as online music editor, content producer and social media manager at Nova Entertainment, she has written and performed sold-out shows in the Melbourne International Comedy Festival, and she runs social media safety programs for schools. @JordanaOZ


Susan Borst

At IAB, Susan works with hundreds of digital publishers/platforms and technology providers to identify key challenges and opportunities for growth, and setting standards and best practices on a variety of topics including content marketing/native advertising. She was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch and a “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly. She is based out of NYC and lives in CT.  @susanborst

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Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and CMO influencer on Forbes. @BrennerMichael


Laura Cameron

Laura joined KeyBank as a Vice President of Digital Marketing in November 2015. She leads new client acquisition efforts through digital channels, and works with others at KeyBank to create integrated messaging and seamless customer experiences between different devices and communication mediums. Previously, Laura worked agency-side with over 20 Fortune 1000 businesses. Her expertise spans digital marketing and analytics across financial services, retail, B2B and travel/hospitality.

Laura has been a judge for the travel industry’s prestigious Adrian Awards competition since 2008. @lcameron80


Peter Cannizzaro

Peter Cannizzaro, Associate Creative Director for AspenCore Studio, has a passion for cutting edge experience in web design, UI/UX, branding and marketing. Responsible for the look and feel of many of AspenCore’s top brands, Peter instills his strong design sense into work that transforms the way people and companies interact. Calling on more than 12 years of experience, Peter unites teams by creating immersive and accessible experiences for his audiences.

Prior to working with AspenCore, Peter was a Sr. Art Director for UBM Americas, North Americas largest events company. During that time, he worked on Smart Enterprise Exchange, A Multi-Platform Thought-Leadership Content and Community Program for CIOs created for CA. He was also instrumental in providing the marketing and event collateral for UBM’s top events. Peter has accumulated awards for creative excellence from Best of Long Island and Min’s Best of Web awards. A car enthusiast, Peter belongs to many automotive clubs across New York. He also enjoys a toasted Cherry pop tart from time to time.


Craig Coffey

Craig Coffey is the US Marketing Communications Manager for the Lincoln Electric Company, the world’s leading manufacturing of welding and cutting solutions. He is a career-long B2B marketer with wide ranging experience in the publishing, manufacturing, engineering and professional services industries and is a rabid fan of all things Cleveland. Craig has been with Lincoln Electric since 2012, and has been focused on finding and telling the stories that make the strongest connection between the brand and consumers. @B2BinCLE


Andy Crestodina

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses.Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. @crestodina


Jonathan Crossfield

Jonathan Crossfield calls himself a storyteller: a writer, marketer, journalist, copywriter, social media consultant, speaker and blogger. Jonathan has won awards for magazine articles on digital marketing and his over-opinionated blog Atomik Soapbox. He lives in Sydney, Australia.


Alex Crump

Alex is passionate about improving user experience through content strategy. As a Senior Content Strategist at Aztek she handles content evaluation and planning for website redesigns and content marketing. You can also find her in the Content Marketing Institute weekly twitter chat, soaking up as much content knowledge as she can. @alcrump12

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Gina Czark

Gina Czark is a strategic communications executive with 15 years of experience in brand building, storytelling and content creation, social media, crisis communications and consumer awareness campaigns. She is the Associate Vice President of Content Management for Northwell Health, one of the largest health systems in the country. At Northwell Health, she is responsible for all content initiatives across print, digital, social media, photography and videography. Prior to that, she established the award-winning social media department at NewYork-Presbyterian Hospital. A former PR executive and journalist, Gina is a storyteller and engagement strategist passionate about enhancing patient and staff experiences through related content. @gczark

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Juntae DeLane

Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog, but also shares his expertise through his podcast “The Digital Branding Lab.” If you can’t catch him on stage or online, you can probably find him at the gym, doing his 1,000th push-up. #notreally @JuntaeDeLane

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Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


Jim D’Orazio

James D’Orazio is a Associate College Lecturer in Department of Marketing at the Monte Ahuja College of Business. His areas of expertise include Strategic Online Marketing, Business to Business Marketing and Corporate Social Responsibility..

Mr. D’Orazio is also President of a small consulting firm, Practical Web Strategies, that helps small to mid-size companies develop successful online marketing strategies..

At Cleveland State he is the founder and moderator for the very successful Afternoons @ Ahuja program. In its eleventh year the program brings business professionals, students and faculty together on campus to discuss current trends and best practices in marketing.


Dusty DiMercurio

Dusty DiMercurio is a writer, music producer, modern marketer, and a 2016 finalist for Content Marketing Institute’s Content Marketer of the Year. Beginning his career as a copywriter, Dusty launched a magazine for Avid that grew to a worldwide circulation of ~300k, and later led marketing for Avid’s consumer division. Dusty later joined Autodesk to lead product marketing for the company’s mobile/cloud AutoCAD products, and launched the company’s first small-business marketing initiative. Today, Dusty leads Autodesk’s Content Marketing & Strategy team, and acts as Publisher & Editorial Director for the company’s multi-award winning media channel Redshift.


David Drickhamer

David Drickhamer is a leadership and management writer, editor, researcher and lifelong student of business. He works primarily with professional services firms to develop story-oriented thought leadership and content marketing material that supports lead generation efforts and builds stronger relationships with current and potential clients.

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Vince Giorgi

Vince is vice president of solutions development for Hanley Wood, the premier company serving the information, media and marketing needs of the residential, commercial design and construction industry. He collaborates with cross-disciplinary teams of colleagues to imagine and deliver breakthrough brand, content marketing and digital marketing strategies and programs for clients. A former newspaper reporter and marketing communications consultant, Vince previously served as vice president of Editorial Services for Hanley Wood’s marketing services team. Vince is a board member of The Content Council, where he chairs the Strategic Partnerships committee. @vgiorgi

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Deana Goldasich

Deana Goldasich is CEO of Well Planned Web — an agency that strategically plans, develops and distributes content for “trailblazer” B2Bs and companies with complex sales cycles. Her agency was a finalist for the 2012 Content Marketing Agency of the year — with a client list that includes technical service providers, financial services, professional services, healthcare services and B2B e-commerce. Prior to Well Planned Web, Deana built content strategies for brands such as the Home Shopping Network, Wolfgang Puck, Kodak, American Cancer Society and the Texas Department of Criminal Justice. Deana’s passion for content is rivaled only by Geocaching and an addiction to Jelly Bellies. @goldasich

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Dominik Grau

Dominik is the Chief Innovation Officer of the Ebner Media Group. Ebner is a 200-year old privately held media company with 80 magazines and 40 websites that reach an audience of 10 million readers in 11 countries. Ebner publishes large B2C niches titles in categories such as luxury watches, music, events, design and production as well as interest-based B2B media. Most recently Dominik served as the managing director of Ebner’s North American business unit. Prior to Ebner Dominik was an online director at IDG, the world’s no. 1 tech media company. He led the digital B2C business in Germany with a portfolio of some of the country’s largest tech websites. Before joining IDG Dominik was an editor-in-chief for content marketing at Burda, a top 5 media company in Germany. During his successful media career Dominik has won more than 15 global media awards and nominations for audience growth, digital media, tablet publishing, events and social media. @dominikgrau


Jodi Harris

Jodi Harris is the Consulting Director of Editorial Content & Curation at Content Marketing Institute. She is an experienced content consultant who has built and managed print and digital content programs for clients in the marketing, entertainment, automotive, health care, and biotech industries, as well as for agencies and media brands. You can follow her on Twitter at @Joderama.

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Tiffany Harris

Tiffany Harris is currently a global marketing communicator at Rockwell Automation with advertising, marketing strategy, market analysis, branding and public relations experience for both B2B and B2C companies. With a passion for the written word, she has spent free time blogging, volunteering for the American Advertising Federation (AAF) – Akron chapter and helping those in her network expand their self-promotion and branding efforts. When she’s not frantically managing several projects simultaneously…90% of the time, she’s wondering if she walked out of the house with mismatched shoes.


Erika Heald

Erika Heald is the Chief Content Officer for Spin Sucks. She has spent the past 15+ years helping technology startups and Fortune 500 organizations define content processes to drive lead generation and customer loyalty by leveraging compelling, shareable, targeted content. Erika led and grew high-performance content marketing teams at Anaplan, Highwire PR, and Achievers. Connect with her on her blog Erika Heald. @SFerika

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Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt has well over 75K Twitter followers and is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. @HeinzMarketing

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Amy Higgins

Known for being able to craft a well-oiled content marketing machine, Amy Higgins excels at creating memorable content that increases brand awareness and generates quality leads. With close to a decade in the tech industry, Amy specializes in content strategy including community growth and social media optimization. Currently, Amy works with TopRank Marketing to help clients produce content and build influencer programs. Amy has worked with many different sized companies — from startups like textPlus to midsized like Zendesk and even larger companies like Google and SAP. When she’s not online, you can find her at the opera, hiking the tallest mountain, diving the bluest waters, or on the hunt for the latest foodie craze.  @AmyWHiggins

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Carmen Hill

Director of Marketing, Connective DX. A long-time B2B marketer and content strategist, Carmen leads the marketing team at Connective DX, a Portland/Boston agency that embraces a “content first” approach to digital experience strategy. Prior to joining Connective DX, Carmen built an award-winning content practice at Babcock & Jenkins (BNJ), crafting successful content marketing strategies for clients such as Adobe, Google and Xerox. During her tenure as Director of Content and Social Media, BNJ also was named CMI Content Marketing Agency of the Year (Midsize) in 2012 and was a finalist for that honor in 2013. Outside of work, Carmen enjoys learning and sharing with the content and marketing community. She’s presented at SXSW, MarketingProfs University, Online Marketing Institute, and other industry webinars and roundtables.  @carmenhill


Shel Holtz

Shel Holtz is principal of Holtz Communication + Technology, and for a quarter century has been a leading writer and speaker on the application of online technology to strategic organizational communication. He was director of corporate communications at two Fortune 500 companies before striking out on his own. Shel is a Fellow of the International Association of Business Communicators, and Founding Fellow of the Society for New Communication Research, and a Platinum Fellow of The Mayo Clinic Center for Social Media. He is an early blogger and has been podcasting since January 2005. Shel has authored six communication-themed books, including “Tactical Transparency” and “Corporate Conversations.”


Zontee Hou

Zontee is a marketing consultant, podcaster, and social media expert who advises businesses from solo-preneurs through Fortune 500 companies. She is a strategist for top consulting company Convince & Convert and a contributor to their award-winning blog. She also consults through her own firm, Media Volery, based in Brooklyn. In addition, she teaches in the graduate program for Branding & Communications at the City College of New York and speaks at events around the U.S. @zontee_hou

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Albert Jan (AJ) Huisman

Albert Jan (AJ) Huisman is the Founder of Y Content, a Content Marketing Consultancy company. He is also the co-founder and Chief Content Officer of Content Marketing Fast Forward, a platform which inspires and educates marketers in a fast and fun way on Content Marketing. AJ is a regular speaker on the subject of Content Marketing.

Until March 2016 he was the Director Marketing and Business Development of innovative Dutch Law Firm Kennedy Van der Laan. And before joining Kennedy Van der Laan he was Marketing Director Continental Europe of global Consultancy Firm Towers Watson.

AJ has been working in Professional Services Firms almost 20 years now, he holds a Master’s degree both in Marketing and in Communication and he lives in an old Bakery dated back to 1732 in a small historic village 40 miles north of Amsterdam. @ajhuisman

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Morgan Hurley

Morgan Hurley is an engineer with two unique qualities: he can write, and he understands marketing. With an engineering background in the public and private sectors, Morgan learned content marketing the hard way. Having no background in publishing or journalism, he launched a new trade magazine, Fire Protection Engineering, and grew it into a $600,000 per year enterprise that included print and digital editions, two web sites, and a webinar series. He recently returned to the private sector, where his duties include serving as Chief Content Officer for Jensen Hughes, the world-leading fire protection engineering consulting firm.


Maureen Jann

Maureen Jann is a compassionate and straightforward marketer who is energized by helping businesses grow. She is currently the Director of Marketing at Point It Digital Marketing, a digital marketing agency that does PPC, SEO, Programmatic Ad Buying, and Social Media Advertising in the heart of Seattle. Before tackling the challenge of marketing to marketers (how meta!) she spent the last 15 years helping businesses build high-performing marketing departments. Maureen has a Bachelor of Art from San Jose State University and has used personal projects and businesses to help keep her skills sharp. She is passionate about unusual shoes, crafts, and good beer. Maureen loves exploring the beautiful Pacific Northwest with her daughter, husband and pug dog. @MaureenOnPoint

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Anne Janzer

Anne Janzer is author of the books Subscription Marketing: Strategies for Nurturing Customers in a World of Churn and The Writer’s Process: Getting Your Brain in Gear. As a content marketing consultant, she has worked with more than a hundred technology companies to articulate their messaging. She now coaches individuals and teams on writing practices and productivity.  @AnneJanzer


Carla Johnson

Carla Johnson is principal of Type A Communications, where she helps companies tell better stories in order to build stronger brand awareness, better customer engagement and, ultimately, revenues. Carla’s a consultant to the Content Marketing Institute, and a sought-after speaker and writer on the power of storytelling, content marketing, B2B marketing and innovation.


Joseph Kalinowski

I oversee all of the creative and art direction of all CMI/CMW projects. I have worked as an art director for 19 years both in advertising and the publishing industry. My role as creative director is truly an exciting (and fun) one. To be a part of great CMI/CMW initiatives from the earliest ideation to their final release is something very special. I am very fortunate to have such a great team to work with that has a keen sense of creative vision and allows me to lead the charge.  @jkkalinowski

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David Kelly

David Kelly is the Executive Director of The eLearning Guild. David has been a learning and performance consultant and training director for more than 15 years. He is a leading voice exploring how technology can be used to enhance training, education, learning, and organizational performance. David is an active member of the learning community and can frequently be found speaking at industry events. He has contributed to various organizations including ATD, eLearn Magazine, LINGOs, and more. David is also known for his curation efforts, and was a contributor to the book Ready, Set, Curate. @LnDDave

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Jonathan Kranz

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran celebrating more than 20 years of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in the summer of 2015.

A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs. @jonkranz


Martin Lieberman

Martin Lieberman has worked brand-side and agency-side; for big businesses and small ones; with B2B and B2C businesses (nonprofit organizations too); in online, magazine, and newspaper publishing; and his content has covered a wide range of industries, from technology to travel, entertainment to education, and retail to restaurants. Martin started his journalism career at Advertising Age, and later, while working for the Pohly Company, a custom publisher, he served as the senior managing editor for Continental Airlines’ inflight magazine. Most recently, Martin has worked as an in-house content marketer for Constant Contact, Staples, and Meteorix, and currently serves as the content marketing and social media manager for IBM Workday Consulting Services. @martinlieberman


Michele Linn

Michele Linn is head of editorial at Content Marketing Institute. As one of the first employees of CMI, Michele has had hands-on experience with almost all aspects of their editorial including the daily blog and annual research. She was recently named one of Folio’s 2015 Top Women in Media (Corporate Visionary). Her passion is providing practical and approachable how-to advice to content marketers, and she has published hundreds of articles on the topic. @michelelinn


Molly MacDonald

Molly MacDonald is the Marketing Manager for InsightSquared, a sales analytics solution for fast-growing tech companies. In that role, she is responsible for the company’s content and website strategy to drive customer acquisition and growth. Over the past year, she has worked to define content processes and initiatives that align with the account-based marketing strategy of the organization. Her background includes expertise in content strategy, website messaging, branding, and community building. @mollyemacd


Jenny Magic

Jenny Magic is the communications strategist for Raise Your Hand Texas, an education advocacy non-profit working to strengthen and improve public schools in Texas.

In that role, she helps architect the content strategy and implement it across digital platforms. Her background as owner of a content strategy agency and co-owner of a web design firm complements the expanding online marketing goals of the organization.

She is an award-winning mentor who also organizes the 1,100 member #AustinContent Meetup. An avid reader, fierce game night competitor, and former “top man” of the family waterski pyramids, Jenny geeks out over Wired magazine and loves using her two young sons as an excuse to do fun kid stuff.


Amanda Maksymiw

Amanda Maksymiw is the director of content marketing at Fuze, a global cloud-based unified communications platform.Throughout her career, she has consulted and worked with several high-growth technology companies on their content marketing, social media and influencer programs. She was named CMI’s Content Marketing Tactician of the Year in 2012. @amandamaks


Clare McDermott

Clare McDermott is the chief consulting editor of Chief Content Officer magazine from the Content Marketing Institute. She also runs SoloPortfolio, a content marketing consultancy for professional service firms with a focus on publishing original research. @soloportfolio


Bruce McDuffee

Bruce McDuffee brings 20+ years of business, marketing and sales experience within the manufacturing industry including electronics manufacturing, printing, air compressors and US Navy shipboard plant operation and maintenance. As the Principal Consultant at his marketing consulting company, Knowledge Marketing for Industry (KMI), he focuses on the needs and challenges faced by manufacturing companies as they face the high gravity of global competition. McDuffee offers a unique marketing strategy combining technology with high engagement tactics proven to grow market share for manufacturing organizations. McDuffee holds a MBA specializing in international management and marketing, Bachelor of Science in civil engineering and served as a Surface Warfare Officer in the U.S. Navy for several years before entering the business world. @brucemcduffee


Cathy McPhillips

Cathy is the Senior Marketing Director for the Content Marketing Institute where she oversees marketing efforts for all CMI properties, including CMI’s website, Content Marketing World, Intelligent Content Conference, Chief Content Officer magazine and Content Marketing University. Prior to joining CMI, Cathy led social/community efforts for a national nonprofit, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and worked for two agencies in Cleveland. She is on the board of the Orange Effect Foundation and is on the Social Council for Share Our Strength’s No Kid Hungry campaign. Cathy was named to Folio:’s 2014 Top Women in Media, and to {Grow}’s 70 Rising Social Media Stars. @cmcphillips


Bob Meindl

Bob Meindl is Cisco’s Director of Content Marketing in the Americas. He oversees a team whose mission is to provide content that enhances the customer’s experience, and by providing value to the customer, drive sales and increase brand loyalty. His 20 years of broad B2B experience at Cisco includes engineering, operations and marketing and he brings this experience to bear in building cross-functional teams that break down silos that are typically found in large organizations. He is part of a team that is transforming B2B marketing using a globally distributed content model to get closer to the customers

Prior to Cisco, Bob worked in various engineering, consulting and sales roles for CrossComm, Booz-Allen and Hamilton and Raytheon.

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Mickey Mencin

Mickey Mencin is global director of corporate marketing, brand and communications at Hyland, a Fortune 100 Best Company to Work For. She manages a team across content, creative, social media, public relations and analyst relations for OnBase, an enterprise information platform for managing content, processes and cases. Prior to Hyland, Mickey grew brands at leading financial services firms and managed her own integrated communications agency, Ideamarks. @mmencin


Sara Michael

Sara Michael, VP of Content and Strategy at UBM Medica, manages the editorial teams for the healthcare group. She leads the team to align content with the needs of the business, while seeking innovative ways to connect with the audience to improve online engagement and print readership.

In her role, Sara collaborates with her counterparts across the business, including sales, marketing and product development, with the goal of evolving UBM Medica’s approach to reaching audiences and realizing revenue opportunities.

Sara previously served as a digital editorial director, and has experience writing and editing for online and print trade publications. She started her career as a breaking news reporter for a daily newspaper, and earned a master’s degree in journalism from Northwestern University’s Medill School of Journalism. She lives in Baltimore with her husband and two young sons.


Josh Miles

Josh Miles is a caffeine and Twitter addict, and principal of Indianapolis-based national branding agency, MilesHerndon. His role consists of leading brand strategy, business development, and hosting the podcast Obsessed With Design.

Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TedX presenter. Miles was honored as 40 Under 40 by Indianapolis Business Journal and ENR Midwest’s 2015 Top 20 Under 40. Josh is the author of the Content Marketing Institute book, Bold Brand.

Josh is an advisory board member of the Purdue University Brian Lamb School of Communication, and is involved in several start-up tech companies based in Indianapolis. @joshmiles


Jason Miller

Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions helping marketers understand how to take advantage of digital advertising and content marketing tactics on Linkedin and beyond to achieve their marketing goals and deliver real ROI. He is the author of the best selling B2B marketing book Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. Previously he was the senior manager of social media strategy & content marketing at Marketo and responsible for leading the company’s global content and social media efforts. Before entering the B2B space, he spent more than a decade at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at pop culture trivia.

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Sarah Mitchell

Sarah Mitchell, Director of Content Strategy at Lush Digital Media, works with organizations to develop content marketing strategies designed to support business objectives and attract a targeted audience. She’s fascinated with the idea of converting everyday content into long-term assets.

Sarah and her team received a 2016 Content Marketing Award for Best Transportation Publication for Traction News. It went on to be shortlisted for Project of the Year. Her writing has been published in five countries and received numerous awards. Working exclusively in international markets since 1990, Sarah currently resides in Australia where she co-hosts a weekly podcast, Brand Newsroom, for anyone who has a say in how companies communicate. She is the Australian Editor of Chief Content Officer magazine. @SarahMitchellOz


Chris Moody

Chris Moody is a Content Marketing Leader at GE Digital where they’re bringing the Industrial Internet to life by connecting minds and machines. Chris brings years of digital marketing experience from Oracle, Compendium, and Red Hat to a team of subject matter experts to help the world’s leading companies through digital transformation.Chris is focused on helping other marketers create effective content with limited budget, time, and resources.


Mike Murray

Mike Murray, president of Online Marketing Coach, brings more than 30 years of online and print publishing experience. A former journalist, he was a reporter and editor for daily newspapers and monthly business publications, covering health care, technology and other industries.

Since 1997, Mike has shaped Internet strategies for hundreds of businesses, including Bissell, Eaton Corp., FedEx Custom Critical, Cleveland Clinic, KeyBank, Little Tikes, and MTD. He speaks at regional and national conferences and workshops, including Content Marketing World, the American Marketing Association and Search Engine Strategies.

Mike, who has led SEO studies, writes extensively about online marketing for Content Marketing Institute, eMarketing & Commerce (eM+C), WebProNews, iMedia Connection and Visibility Magazine. @mikeonlinecoach


Lisa Murton Beets

Lisa Murton Beets is the research director at Content Marketing Institute (CMI). In this role, she oversees all aspects of CMI’s annual and custom research projects. These include the annual content marketing survey, conducted every summer, and custom surveys for brands such as Adobe Connect, PRNewswire, GoAnimate, and Ion Interactive. Lisa works closely with CMI’s executive, strategic, editorial, business development, and marketing/PR teams to deliver valuable insights to content marketers. A former B2B journalist/managing editor, she also has extensive experience as an editorial director/chief editor for a wide range of custom publishing projects and has edited numerous books about marketing. @LisaBeets


Mike Myers

Marketer by trade, #writer by choice. Works @nationwide. Inaugural #CMWorld Community Champion Award winner. Not the guy from Shrek, SNL, the Halloween movies.


Lynn Nickels

Lynn Nickels is a Global Marketing Communications representative for Rockwell Automation with 18 years’ experience in the fields of marketing (B2B, B2C), advertising, technical writing, blogging, entertainment writing, editing and public speaking. A 2015 presenter at Content Marketing World Sydney and Content Marketing Asia, she also moonlights as an Academic Relations Rep and Online Newsletter Editor for the NEO-STC. She has won two APEX awards and holds degrees in English, Professional Writing and Editing, Journalism, Technical Writing and Computer Programming.


Michael O’Donnell

Michael O’Donnell is the Director of Sales for UBM Medica’s Modern Dental Network. With more than 20 years in the B2B media industry — as a publisher, event producer, and marketing communications strategist — Michael’s focus has largely been dedicated to providing media content to professionals working within the healthcare industry. He works closely with B2B companies with annual marketing spends of $200k+ to develop unique content marketing programs, build actively engaged audiences, and generate qualified sales leads. Michael obtained his Bachelor of Business Administration from Northwood University in Michigan.


Aaron Orendorff

Aaron Orendorff is the founder and CEO of iconiContent, a content-strategy agency with clients like Shopify Plus, GetResponse, Polycom, and Intuit. A regular contributor at Entrepreneur, Inc., Fast Company, Business Insider, Success, and more, Aaron is also responsible some of the most successful posts at marketing sites like Copyblogger, Unbounce, Content Marketing Institute, and Social Media Examiner. You can grab his Ultimate Content Creation Checklist at @iconiContent


Roger C. Parker

Roger C. Parker brings a lifetime of practical content marketing experience based on the unchanging concepts of market education, target marketing, and constant visibility. He consults and writes to share design and productivity tools for content marketing. His articles contain dozens of worksheets, checklists, and mind maps to help content marketers organize their ideas and get more done in less time. Follow Roger on Twitter @RogerCParker or at PublishedandProfitable.

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Cassio Politi

Cassio Politi won the “Brazilian Content Marketer of the Year” award by Digitalks in 2015. He is the author of the first book about content marketing written in Portuguese and is also the founder of Tracto, a consultancy company that has developed content strategy for big brands, including American companies with operations in Latin America. He is on Traackr’s list of the Top 20 Influencers in Content Marketing in Latin America, and TopRank Marketing’s 50 Top Content Marketing Influencers to Follow. @tractoBR

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Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is a partner and VP of Audience at the Native Advertising Institute, a global think tank dedicated to advancing native advertising as an industry. Chad has been creating profitable online campaigns for over 15 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. @ChadPollitt


Joe Pulizzi

Joe Pulizzi is founder of Content Marketing Institute, a UBM Company. CMI is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of four books, including his latest Content Inc. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. @joepulizzi


Jeff Renoe

Jeff Renoe didn’t learn how to be a writer. He was born one. He was named an Indiana Young Author in elementary school and grew up studying journalism. He was even named a top columnist by the Woman’s Press Club of Indiana. Though he’s spent most of his career in the advertising and marketing world working on clients varying from automotive to education, his real passion has always been for storytelling. It’s why he’s an advocate for content marketing and the reason why he believes that content is truly king. As the content strategist at the Dickson Company, he’s been able to put his beliefs into practice in order to drive real, measurable results.


Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based content marketing agency and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); creator of the Marketing Artificial Intelligence Institute and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on marketing talent, technology, strategy and performance. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star. @paulroetzer


Robert Rose

As the Chief Content Advisor for the Content Marketing Institute Robert leads the Education and Corporate Advisory practices within the company. He’s developed content marketing and customer experience strategies for large companies such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples, Hewlett Packard, AT&T, Petco and UPS – helping them tell their story more effectively.

As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi and Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on since its debut in 2011.

As storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek. @Robert_Rose

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Steve Rotter

Author, blogger, and evangelist, Steve Rotter has been leading innovative marketing teams for over 20 years. As CMO of OutSystems, he is the brand champion and leads integrated marketing and communications initiatives worldwide. Steve brings significant experience setting the marketing vision for technology companies. Most recently, he was CMO of artificial intelligence software company Acrolinx and has held executive marketing positions with Brightcove, Adobe, and Motorola. Steve was also co-founder and CMO of Q-Link Technologies, a BPM platform acquired by Adobe in 2004. As a marketing trailblazer, Steve was recognized as one of the top 100 influencers in content marketing, received the CMO ROI award from IDC and was listed as one of the top online marketers on twitter. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and has volunteered on advisory boards for several non-profit organizations including World Vision and A Child’s Right.

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Buddy Scalera

Buddy Scalera is the Senior Director of Content Strategy at The Medicines Company. He is the author of six published books on content, creativity, and visual storytelling. In his free time, he writes comic books and teaches classes on creating comic books. Learn more at and @BuddyScalera


Jason Schemmel

Jason is an empathic professional who has been working in the social/content marketing industry for the better part of 6 years. He also carries a wealth of experience in retail having worked for numerous big-name companies. Currently the Social Media Manager for HarperCollins Christian Publishing in their Bibles department, Jason builds strategies, creates content, and manages the social presence of 7 different brands. A professional dork at heart, Jason enjoys consulting, mentoring, and sharing expertise via Twitter chat or standard networking practices. He is also developing a podcast called the #GSDChat where he converses with guests about how they “Get The Stuff Done.”


Karen Schopp

For the past 10+ years Karen has been helping B2B marketers create smart (custom) content marketing solutions that engage and convert. As director of media sales for CMI, she helps sponsors and partners market their innovative content marketing services and solutions to brand marketers worldwide. Prior to joining CMI Karen held various sales and marketing roles in publishing and technology. She resides in Northern California. @custom_publish

Joann Sciarrino, Knight Chair in Digital Advertising and Marketing at the UNC School of Journalism and Mass Communication, is the winner for the 2016 Tanner Award.

JoAnn Sciarrino

JoAnn Sciarrino, is the Knight Chair, Digital Advertising and Marketing at UNC Chapel Hill, where she teaches, researches and works with the academy and industry on digital advertising and marketing strategies, tactics and plans. A former EVP for BBDO North America with more than 25 years of experience, Sciarrino advised more than 30 global clients for more than a decade in insight generation from research, analytics and modeling, most notably AT&T, Starbucks, FedEx and Hyatt. She and her team led innovation within the agency in the use of analytical approaches, such as advertising claims substantiation, message mix modeling, social media brand attachment and corporate social consciousness measurement. Prior to her appointment at UNC, Sciarrino taught “Market Intelligence: Making Data-Driven Decisions” as an adjunct professor at the Goizueta Business School at Emory University in Atlanta. @JoSciarrino


Nenad Senic

Nenad Senic is a Group Editor at a content marketing agency PM, a partner of C3 network. He has created and edited numerous award-winning customer magazines and other digital brand media. He’s given presentations on content marketing in the USA, Australia, Poland, Turkey, Serbia, and in his native country Slovenia. He has judged the US, the UK and Slovenian content marketing and advertising awards. Since July 2011, he has been a European editor for Chief Content Officer magazine by Content Marketing Institute. @NenadSenic

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Russell Sparkman

Russell Sparkman is president and CEO of FusionSpark Media, which has provided handcrafted visual storytelling, content development and technology solutions for marketing & PR since 1999.


Stephanie Stahl

When UBM acquired CMI in June 2016, I became the General Manager. As a long-time consumer of CMI content and a multi-year attendee of Content Marketing World, I was thrilled to welcome this amazing and talented team to the UBM family. Previously, I served as VP of Content Marketing for UBM’s technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM for more than two decades, helping shape new multimedia content and event offerings. I also served as Editor in Chief of InformationWeek for many years. I live in the Washington, DC area with my husband, two teenage daughters, and many pets. @EditorStahl


Don Stanley

Don Stanley is an internationally recognized college educator, speaker, and marketing and sales consultant. As the co-founder of Wisconsin-based 3RhinoMedia, he has personally presented to, lead workshops for and coached a wide array of clients ranging from Fortune 500 companies, international organizations, NBA, NHL and NFL athletes, college coaching staffs, start-ups and non-profits. One fun fact is Don has consulted with organizations on all 7 continents and he was a professional dog trainer.

Don is often asked to share his perspectives on digital media and he has been featured on Marketplace Radio, This American Life, ABC News, CBS News, NBC News and USA Today. He is a regular guest on Wisconsin Public Radio.

In addition to his work at 3RhinoMedia, Don is an award-winning faculty member at the University of Wisconsin-Madison where he teaches courses on social media and digital marketing. @3RhinoMedia


Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on

He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was just named “Sales Book of the Year” by 1-800 CEOREAD.

His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Along with Alison Kramer, their UnPodcast has been signed by the CBS network as their premier business podcast to launch their new digital network.

His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine,, and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.”  @unmarketing


Amanda Todorovich

Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials ( Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces. @amandatodo

Sharon L Toerek

Sharon L. Toerek

Sharon Toerek is Principal of Toerek Law, a national intellectual property and marketing law firm focused on helping advertising, marketing and creative services agencies industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. Sharon provides proactive, strategic counsel on marketing law issues including social media and content marketing compliance.
Sharon is Publisher of the marketing industry legal blog Legal + Creative, and the creator of the Legal + Creative Agency Protection System, a comprehensive legal toolkit for marketing agencies. Toerek Law is proudly based in Cleveland, OH.


Maria Ungaro

Maria Ungaro is a Vice President of Kellen Company and along with The Content Council serves as Executive Director for New York Women in Communications (NYWICI) and GWA: The Association for Garden Communicators. Maria is a seasoned association executive with more than 20 years at Kellen Company. She is highly skilled in strategic thinking, operational effectiveness, membership retention, growth marketing and major event planning and fundraising. A graduate of Fordham University, Maria holds both a Bachelor of Arts degree with a major of Political Science with minor a Minor in Economics, as well as a Master of Business Administration in Marketing.

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Bert van Loon

Bert van Loon (NL) is a content marketing veteran who grew up in publishing and has helped brands to build an audience and turn eyeballs into business for nearly two decades now. As an acclaimed keynote speaker on European marketing events and author of the Agile Content Marketing Roadmap, Bert translates experience into actionable advice. His motto: “I believe #ContentMarketing is to today, what advertising was to the 60s! Mad Men become Meaningful Men!” @bertvanloon


Monina Wagner

Monina is a social media professional by day and one heck of a basketball mom by night. In a previous life, Monina wrote in 30-second sound bites for TV newscasts. She now spends her days crafting conversations in 140 characters or less as community manager for Content Marketing Institute. Her social media experience includes executing numerous award-winning campaigns for clients. Follow her on Twitter at @MoninaW.

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Jon Wuebben

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB’s) and digital agencies. Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses learn how to plan, create, distribute and manage content. “Content is Currency” has been published in six countries worldwide. Jon has spoken at many industry events and for many organizations, including the American Marketing Association and as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008. @jonwuebben


Anna Yunker

Anna always asks “why?” and enjoys helping businesses get better results online. She is relentlessly positive and continuously looking for the bright spots. Leading the digital marketing team at Aztek, she’s a Google Analytics nerd with a strong focus on content and user experience. She provides recommendations to clients based on data with results tied back to ROI. You might also see her hosting the Cleveland Content Strategy Meetup, teaching a Spinning class, or volunteering with her therapy dogs Clifton and Norman. @annawyunker


Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media. @azeckman

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Chad Zimmerman

As its Co-Founder and President, Chad Zimmerman has built STACK into the nation’s leading sports performance brand serving the athlete market through original content, in-person services and digital applications. has grown into one of the largest digital sports properties in the U.S. with 10+ million monthly unique visitors.

STACK’s focus on content and services that educate, entertain and empower athletes to safely improve their athletic performance has built a market-leading brand, thousands of loyal customers and partnerships with major players such as Yahoo! Sports, the NFL, AAU, Gatorade, Nike, Under Armour and the U.S. Military.


Lisa Zone

Lisa Zone heads the marketing communications practice at Dix & Eaton, where she has spent more than 15 years developing and executing integrated communications programs for a wide range of business-to-business and consumer companies. She offers specialty expertise in branding and image campaigns, social media marketing, product launches, consumer and trade media relations programs, trade show management and special event planning. Lisa is past president of the American Advertising Federation Cleveland, serves on the Alumni Board for John Carroll University, is a member of a special committee for the Cleveland Leadership Institute’s Cleveland Bridge Builders program and belongs to the American Marketing Association Northeast Ohio chapter. @LZone