2015 Finalists

Printable PDF of 2015 Finalists

STRATEGY

 

  1. Best Launch (of the Year)
  • Lidi Slovenija d.o.o. k.d.: Preprosto
  • Matter AB: Made by Sweden featuring Zlatan
  • NewsCred: Forkful
  • Velocity Partners: Sprint
  • Zoomph: Odell Beckham Jr. Interactive Timeline

 

  1. Best Content Marketing Program Strategy
  • Kabbage, Inc.: Kabbage’s FinTech Small Business Blog Grows 700% in 2015 Through Smart Content Strategy
  • King Content: Lenovo
  • OTW Communication: Scandinavian Traveler
  • Rodale Grow: Mindful Sodexo
  • GSK Consumer Health: Excedrin Creates a New Category with Content

 

  1. Best Marketing Automation in Content Marketing
  • Avanade: Avanade’s Content Engagement Framework
  • Optum360: Get The Power To Make An Impact
  • Pardot, a Salesforce Company: The Pardot Minute Clinic
  • Stein IAS: The Performance People

 

  1. Highest Conversion Response from Content Program
  • King Content: Lenovo
  • King Content: Universum
  • Mode Digital Ltd.: Hobbycraft Loom Band Campaign
  • Stein IAS: REBRANDING CAMPAIGN
  • The Economist Group: Safe Cities Index 2015

 

  1. Highest Subscriber Growth
  • Kapost: 861% Growth of Kapost Blog Subscribers
  • Kraft Canada: Kraft What’s Cooking Pinterest
  • NewsCred: The Hartford, Small Biz Ahead
  • Relevance: Relevance.com

 

  1. Most Innovative Content Distribution Strategy
  • Autodesk: Line//Shape//Space
  • Chango: Chango Newsstand
  • Erie Insurance: How to Survive Black Ice Driving
  • Peanut Butter & Co.: Peanut Butter & Co.’s Yum Squad Food Blogger Club
  • Response Capture: “What’s Your Planner Personality?” Responsive Microsite Quiz

 

 

  1. Best Native Advertising/Sponsored Client
  • Content Connections: MARK Magazine
  • G/O Digital: Leveraging Content to Connect & Break Through the Clutter
  • The Economist: “25 Social Business Leaders”
  • The Economist: Future of Marketing
  • Stein IAS: REBRANDING CAMPAIGN

 

  1. Best Content Marketing ROI/Measurement Program
  • PR Newswire: “Growth Segment” Content Performance Metrics.
  • Cisco Systems, Inc.: Rev Mkting $1B Sales Qualified Lead
  • Content Science: FootSmart Health Resource Center
  • Kaplan Real Estate Education: Kaplan Career Toolbox
  • GSK Consumer Health: Excedrin Creates a New Category with Content

 

  1. Best Mobile Strategy
  • Autodesk: Line//Shape//Space

 

  1. Best In-Person (Event) Content Marketing Strategy
  • BMO Harris Bank: Planning for Success Client Event Series
  • Cisco Systems, Inc.: Cisco CIO Summit
  • Gyro: Reaching Audiences That Make What Matters
  • Roberts Communications: simple@work
  • WITH/Sims: Southworth’s Land the Job

 

  1. Best Agency/Client Content Marketing Partnership
  • King Content: Universum
  • Roberts Communication: Chief Optimist
  • Speakeasy: Speakeasy & American Home Shield – a marketing marriage
  • Stein IAS: Fastest Path from First Click to Sale
  • Windowseat: Quiznos Case Study / Windowseat & Quiznos Partnership

 

  1. Best Use of Intelligent Content
  • Content Science: Tennessee Valley Authority
  • PadillaCRT: Integrated Architecture Booth at Automation Fair
  • PadillaCRT: RSTechED Event 

 

  1. Best Integrated Program (Print/Digital Integration)
  • CPA Australia: The Naked CEO
  • Imprint: Investor Magazine
  • Mediaplanet Verlag Deutschland GmbH: Reise-Urlab-Abenteuer
  • Optus: Future of Business 2014
  • Visit California: California Road Trips

 

  1. Best Paid Advertising/Content Marketing Integration
  • fama PR (for Triad Retail Media): Pampers “Moms First”
  • gyro: Lead-Generation Programs
  • Just Media, Inc.: Co-Marketing (Intel & AWS) Paid Content Distribution Platform
  • Marcus Thomas LLC: #PumpkinCan
  • SHIFT Communications: Kick(starter) it Into Overdrive: Putting Mohu on the Cord – Cutting Map

 

DISTRIBUTION

SOCIAL MEDIA

 

  1. Best E-newsletter
  • Cleveland Clinic: Be Well e-News
  • Meredith Xcelerated Marketing (MXM): Fall 2014 Merrill Edge Minute ENewsletter
  • RAPP: Kraft
  • Rodale Grow: Mead Johnson Nutrition eNewsletters
  • SHIFT Communications: SHIFT Happens: How Email Won in a Social Age

 

  1. Best Overall Use of Social Media
  • Arnold Worldwide: Phoenix Career Corner
  • Barkley: Wingstop #Mangonero
  • Erwin Penland: Denny’s Social Media
  • KPMG International: WEFLIVE
  • Spoon: Volvo Trucks vs. Koenigsegg

 

  1. Best Use of Google+ for Content Marketing
  • 97th Floor: Blendtec’s 2014 Google+ Brand Experience Campaign

 

  1. Best Use of Facebook for Content Marketing
  • Allstate Insurance: Allstate Insurance Facebook
  • Gyro: Engaging Makino Users on Facebook
  • National Association of Realtors: HouseLogic Best Use of Facebook for Content Marketing
  • Upward Brand Interactions: Juzo’s “Keep Moving” Movement
  • WITH/Sims: Astrobrights

 

  1. Best Use of Pinterest for Content Marketing
  • Lifesize: A little huddle room inspiration

 

  1. Best Use of Instagram/Vine for Content Marketing
  • Group SJR: General Electric
  • Hatchd Digital: The Bigger Picture/ bigpicperth

 

  1. Best Use of LinkedIn/SlideShare for Content Marketing
  • Convince & Convert: Social Pros All-Stars SlideShare
  • CPA Australia: The Naked CEO
  • King Content: Best use of LinkedIn – Lenovo
  • Uberflip: How We Use SlideShare to Win at Holiday Content

 

  1. Best Use of Twitter for Content Marketing
  • Adobe: CMO.com by Adobe
  • Erwin Penland: Denny’s Twitter
  • Foiegras Media: Boxes of Goodness
  • Virgin Hotels: VIRGIN HOTELS LAUNCH CAMPAIGNS
  • Tesler: Xbox

 

  1. Best Use of YouTube/Vimeo/Video for Content Marketing
  • AnalogFolk: Malibu
  • OTW Communication: IF Smart
  • Raidious: Surfboard Video catches Waves of Viewers with Strategic Distribution
  • Spoon: Volvo Trucks vs. Koenigsegg
  • Visit California: Dream365 Launch – 24 Hours. 24 Dreams.

 

  1. Best Overall Corporate Blog
  • Cleveland Clinic: Cleveland Clinic’s Health Hub
  • HubSpot: HubSpot Corporate Blog
  • Indium Corporation: Indium Corporation: B2B Power Blogger
  • Pardot: Pardot Blog
  • ThoughtWorks: ThoughtWorks Insights: Changing the world through technology and storytelling

 

  1. Best Blog Post
  • Autodesk: Line//Shape//Space
  • Clarabridge: Clarabridge Content Marketing
  • SHIFT Communications: The Post That Launched 12,000 Page Views
  • SPROUT Content: How One Blog Post Nearly Put Our Content Marketing Agency Out of Business
  • Teach for America: Education Didn’t Save Mike Brown 

 

  1. Best Multi-Author Blog
  • Arnold Worldwide: The Single Barrel Standard
  • Autodesk: Line//Shape//Space
  • Convince & Convert: Convince & Convert Blog
  • LaunchSquad: Society of Grownups
  • Original9 Media: Field Service Digital

 

  1. Best Topic-Specific Blog
  • All Roads: ImpactADHD
  • Autodesk: Line//Shape//Space
  • IBM, Skyword, and Racepoint Group: Security Intelligence

 

  1. Best Podcast/Audio Series
  • Convince & Convert: Social Pros
  • HubSpot: The Growth Show
  • Lush Digital Media: Brand Newsroom Podcast

 

  1. Best Infographic (one-time)
  • gyro: SAP Oscars Infographic
  • IDG Enterprise: Customer Journey Infographic
  • Ion Interactive: Interactive Infographic – 50 Ways to Engage
  • Kapost: What is Content Scoring? Infographic
  • Visually: “How Quitting Smoking Changes Your Body”

 

  1. Best Infographics Series
  • Autodesk: Line//Shape//Space
  • Gyro: SAP Fashion Week Infographics
  • Kelly Services: Kelly Services Growing Occupations Series
  • Top Lead: Top Lead Infographics Series

 

  1. Best Use of Content Curation
  • Aimia Inc (Aimia Institute): Introducing the Aimia Institute
  • IDG Enterprise: Cisco InnovateThink Content Curation Campaign
  • Magnetic Content Studios (Empower MediaMarketing): Crafty Curation: How Audience Data Shifted Gorilla Glue’s Editorial Approach from Creation to Curation
  • Meredith Xcelerated Marketing (MXM): Lowe’s Spring Maintenance Guide
  • University of Southern Queensland: USQ Online Marketing Team 

 

  1. Best Mobile App/Utility
  • AHA!: AHA! Praxis 2014
  • Gyro: Potash Corp
  • Madden Media: Greater Phoenix Meeting & Travel Planner app
  • Meredith Xcelerated Marketing (MXM): Seafood Watch
  • Meredith Xcelerated Marketing (MXM): Show Me Yours

 

  1. Best Content-Driven Website
  • Oracle Marketing Cloud: Go Hoosiers! Indiana University Boosts Engagement With Student-Generated Content
  • Gyro: Potash Corporate- eKonomics
  • High Five Marketing, Inc. (H5M): PCA Development Zone
  • Realtors: HouseLogic
  • ViMax Media, LLC: Schnucks Cooks Online Magazine

 

DISTRIBUTION

VIDEO

 

  1. Best Use of Video
  • C. Mondavi & Family: The Drought
  • Cie Digital Labs: Getting Started
  • Visit California: Bob Burnquist’s Floating Skate Ramp in Lake Tahoe
  • Workfront: Workfront Parkour Video

 

  1. Best Motivational Video or Video Series
  • Emota: Breakthrough
  • Hopelink: Reaching Out Luncheon Video
  • Lush Digital Media: Ronald McDonald House
  • Ministry of Defence, Singapore: CYBERPIONEERTV: NEVER ALONE
  • Teach for America: Bring Your Passion To The Classroom – Teach for America

 

  1. Best Topic Specific Video
  • Barbara Karnes Books: New Rules for End of Life Care
  • Emota: Destiation
  • Gyro: First Data Gomez Video
  • Mirum: TD Start Saving Videos
  • Notch Video: Toronto Blue Jays’ Father’s Day Surprise

 

  1. Best Short Form Video or Video Series
  • Consumed Media: Hustle and Grow
  • Convince & Convert: Jay Today
  • Erwin Penland: The Grand Slams
  • Leopard: IBM “SPM for Dummies” Video Series
  • Marcus Thomas LLC: The Krylon Spraydown: Stories of Real Performance

 

  1. Best Content Marketing Video Series
  • Bullfrog Spas: The Principal
  • Cisco Systems, Inc.: CIO Perspectives: Fast IT and The Slow Waiter
  • Emota: Loyal to Local
  • New Content: Embarque Imediato Tam Nas Nuvens
  • Windowseat: Toasty.TV Original Parodies

 

DISTRIBUTION

PUBLICATION BY INDUSTRY

 

  1. Best Transportation (Air/Auto/Rail/Ship) Publication
  • Cie Digital Labs: DrivingLine
  • OTW Communication: Scandinavian Traveler
  • Spafax: Mercedes-Benz Magazine

 

  1. Best Association Publication
  • Bauer Media: In The Black
  • GLC: The Residential Specialist (TRS) July/Aug 2014
  • Mahlab Media: Insurance & Risk Professional
  • Mahlab Media: MFAA Credit Advisor
  • Rodale Grow: NASM The Training Edge

 

  1. Best Technology Publication
  • Autodesk: Line//Shape//Space
  • Chango: The Programmatic Mind
  • CSC: Global CIO Survey 2014-2015
  • Razorfish: Business Circle
  • Studio One: America’s Backbone Weekly

 

  1. Best Manufacturing Publication
  • Autodesk: Line//Shape//Space
  • Gyro: Reaching Engineers for a Competitive Advantage

 

  1. Best Financial Services Publication
  • Mahlab Media: Insurance & Risk Professional
  • Mahlab Media: MFAA Credit Advisor
  • The Globe and Mail: InBusiness Magazine
  • The Globe and Mail: UpFront Magazine
  • Zimmermann Editorial GmbH: Pocket Guide Series 

 

  1. Best Government Publication
  • California State Teachers’ Retirement System: Member Kits
  • MediaCorp Pte Ltd: Contact South East
  • MediaCorp Pte Ltd: PURE
  • Ministry of Defence, Singapore: Pioneer Magazine
  • Tuber Productions: Challenge Magazine

 

  1. Best Healthcare/Medical Publication
  • Mediaplanet Publishing: Medication Addiction
  • New Content: DASA
  • Publicitas Publishing PTE LTD: Caring
  • Share Dialogue: Revista Lusiadas 2
  • SPH Magazines Pte Ltd: Singapore Health November – December 2014

 

  1. Best Hospitality/Travel Publication
  • MSP Communications: Sky May 2014
  • Rodale Grow: Conrad Magazine
  • Spafax: Fairmont Magazine
  • SPH Magazines Pte Ltd: SilverKris
  • Strategic Content Labs, a division of St. Joseph Communications, Media Group

 

  1. Best Nonprofit Publication
  • Gemeinschaftswerk der Evangelischen Publizistik gGmbH: zur sache bw
  • Imagination: be.magazine
  • The Humane Society of the United States: All Animals, September/October 2014; Entire Issue
  • The Trust for Public Land: Land & People
  • ViMax Media, LLC: Sunrise Cookbook

 

  1. Best Retail Publication
  • Content Connections: MEDIAZINE
  • Lidl Slovenija d.o.o. k.d.: Preprosto
  • Meredith Xcelerated Marketing (MXM): Lowe’s Creative Ideas Spring 2014
  • New Content: Viva Linda com O Boticario
  • Rodale Grow: Whole Foods

 

  1. Best School/University Publication
  • MediaCorp Pte Ltd: NP News (Students’ Edition)
  • MediaCorp Pte Ltd: The AlumNUS
  • Stowaway Magazine (BYU Editing Students): Stowaway Magazine
  • The Globe and Mail: Canadian University Report
  • The University of Alabama National Alumni Association: “Alabama Alumni Magazine” Summer 2014 Issue

 

  1. Best Internal/Employee Publication
  • AHA!: AHA! Praxis 2014
  • C3 Creative Code and Content Gmbtt: Carrera
  • Muehihausmoers corporate communications gmbh: Vattenfall Magazine
  • Pace: Walmart World
  • Tuber Productions: Contact, The Teachers’ Digest

 

EDITORIAL

 

  1. Best New Publication – Print
  • Cie Digital Labs: DrivingLine – Auto Enthusiast Website and Magazine
  • Hacin + Associates: H+ Magazine
  • New Content: Portfolio
  • New Content: Telhanorte
  • SPH Magazines Pte Ltd: Cohort Issue 1 2014

 

  1. Best New Publication – Digital
  • Discovery Limited: DiscoveryForMe
  • Razorfish: Business Circle
  • Relevance: Relevance – Content Promotion News & Insights
  • SAP: The Customer Edge
  • T3 Custom: The Ticker Tape

 

  1. Best Publication – Tablet Based
  • AHA!: AHA! Praxis 2014
  • Madden Media: Phoenix Official Travel Guide app
  • Meredith Xcelerated Marketing (MXM): Lowe’s Creative Ideas 2014
  • Siegel+Gale: The Siegel+Gale Global Brand Simplicity Index 2014
  • Story Worldwide: Endless Vacation

 

  1. Best Feature Article – Print or Digital
  • Imprint: Investor Magazine
  • Pace: “The New American Dream” from Southwest: The Magazine
  • Pace: Wells Fargo Conversations – “David McGrain: Adrenaline Philanthropy” Article
  • The Humane Society of the United States: To Market, to Market to Buy a Sick Dog; Feature Article
  • Totem/TC Media: Race Ready 

 

  1. Best Interview or Profile – Print or Digital
  • 256 Media: Muriel’s Wedding
  • CPA Australia: Interview with Dr. Paul Brock
  • MSP Communications: Danny Meyer, December 2014
  • Southern California Golf Association: Harmonized: For Bill Harmon, finding success on the golf course meant first finding it in life
  • Tuber Productions: “Loyalty is a two-way thing”

 

  1. Best Regularly Featured Column or Section – Print or Digital
  • Association of Corporate Counsel: CareerPath
  • CMO.com by Adobe: Ask the Headhunter, CMO.com by Adobe
  • Helios: R&I Digital Articles
  • Hopelink: A Message from the CEO
  • New Content: TAM Nas Nuvens

 

  1. Best Series of Articles – Print or Digital
  • Allison+Partners: Meet Bold
  • American Express: Local Business Stories
  • Influence & Co.: LinkedIn Publishing Series
  • Ministry of Defence Singapore: Pioneer April & May 2014: Women’s Basic Military Training
  • Pace: Walmart World – September 2014, November 2014, December 2014

 

  1. Best Overall Editorial – Print
  • Bauer Media: In The Black
  • Gemeinschaftswerk der Evangelischen Publizistik gGmbH: JS-Magazine
  • Korn Ferry: Korn Ferry Briefings on Talent & Leadership
  • Pace: Walmart World – June 2014, Bet on U.S.
  • Spafax Canada: Air Canada’s enRoute Magazine – November 2014 “The Food Issue”

 

  1. Best Overall Editorial – Digital
  • Autodesk: Line//Shape//Space
  • CMO.com by Adobe: CMO.com
  • Contently: The Content Strategist
  • King Content: Best Overall Editorial – Digital – Universum
  • Meredith Xcelerated Marketing (MXM): Lowe’s Creative Ideas

 

  1. Best News Story
  • Erie Insurance: Ridesharing Services are Picking Up

 

  1. Best News Series or Program
  • Helios: Bringing Light Webinar Series
  • Imprint: Quarterly Market Update
  • Russell Investments: Russell Investments’ Market Week in Review video series

 

  1. Best Special Topic Issue
  • AGF Investments Inc.: AF 2014 Investor Perspectives Survey
  • Hcpaboard Publishing: Cayman Airways Skies, Travel Issues
  • King Content: Best Single Topic Issue – Universum
  • Mediaplanet: Malaria Campaign 2015
  • Ready State: Intel iQ Science of Seeing

 

  1. Best Annual Report
  • Muehihausmoers Corporate Communications gmbh: Global Hunger Index
  • Spoon Publishing: The Heat is On
  • Totem/TC Media: TC Annual Report

 

  1. Best Corporate Book
  • All Roads Inc.: The Authoritative Guidebook
  • CPA Australia: The Naked CEO Book
  • Greenleaf Book Group: Game the Plan
  • Greenleaf Book Group: Rhythm
  • Original9 Media: The Technology of Us

 

DESIGN

 

  1. Best New Publication – Print (Design Category)
  • Cie Digital Labs: DrivingLine
  • Hacin+Associates: H+ Magazine
  • Hopelink: 2014 Community Impact Report
  • Jet Linx Aviation: SOAR Magazine

 

  1. Best New Publication – Digital (Design Category)
  • Kalypso: Viewpoints on Innovation
  • Leopard: IBM System Z eBook
  • Relevance: Relevance – Content Promotion News & Insights

 

  1. Best Cover
  • Imagination: be.magazine Vol. 4, Issue 3
  • Ministry of Defence Singapore, Pioneer May 2014: Right on Target
  • Pace: Best Cover: Four Seasons Magazine
  • Spafax Canada: Air Canada’s enRoute Magazine

 

  1. Best Column or Section Design – Print or Digital
  • Meredith Xcelerated Marketing (MXM): Delicious, Darling, Clementines, FamilyStyle
  • Pace: Walmart World: Our Guide to the Holidays: 12 Treats of Christmas

 

  1. Best Feature Design – Print or Digital
  • Hcpaboard Publishing: V de Volaris
  • King Content: Universum
  • Madden Media: Man vs. Steak
  • MSP Communications: The Bucket List, December 2014
  • Pace: “The Best Bartenders in America” from Southwest: The Magazine

 

  1. Best Infographic Design
  • 97th Floor: The Top 10 Deadliest Jobs
  • Dapresy: GRBN Global Study
  • Beutler Ink: Virgin Pulse: Distractions Infographic
  • Spafax Chile: La vida en X
  • Workfront: Working Dead

 

  1. Best Use of Illustration
  • Bauer Media: In The Black
  • Meredith Xcelerated Marketing (MXM): MXM Content Marketing Playbook
  • Pace: Syngenta Thrive: Rules of the Game
  • Pace: Wells Fargo Conversations Fall/Winter 2014 Print Issue Illustration “When Couples Don’t Retire Together” by Mark Smith
  • Spafax Chile: Comase sus palabras

 

  1. Best Use of Photography
  • Hacin + Associates: H+ Magazine
  • New Content: Airborne
  • New Content: TAM Nas Nuvens #80: 48 hours of art in New York City
  • Spafax Chile: Amsterdam
  • Totem/TC Media: Incredible Cape Town

 

  1. Best Overall Design – Print
  • Imagination: Food Fanatics (Spring 2014)
  • New Content: TAM Nas Nuvens #80: Paths of Art | NYC
  • Plot – Content Agency: Less is More
  • Spafax Chile: Revista in – Lan/Noviembre/Gastronomia
  • SPH Magazines Pte Ltd: The Johnnie Walker House Edit Volume 2

 

  1. Best Overall Design – Digital
  • Autodesk: Line//Shape//Space
  • Awards Manager: The Few & Far Between
  • Marcus Thomas LLC: #PumpkinCan Where Others Can’t
  • Siegel+Gale: The Siegel+Gale Global Brand Simplicity Index 2014

 

  1. Best Overall Design – Annual Report
  • SPARK: SPARK Annual Report
  • Thomson Reuters: Thomson Reuters Annual Report – Know
  • Visit California: Dream Big